Operations

Grow Your Credit Union's Branch Network

July 01, 2006
Grow Your Credit Union's Branch Network July 1, 2006 Branch network optimization Factors to consider Site-selection traps Site-selection considerations By Michael J. Purchia Credit unions don't typically have in-house real estate departments to oversee site selection when it comes time to branch out. This sometimes causes them to rely on... READ MORE

Make Deposits In Your Reputation Account

July 01, 2006
Make Deposits In Your Reputation Account July 1, 2006 By Clark Crowdus The stony silence of oil company CEOs in the face of criticism over record profits--while record prices are being seen at the pump globally--is emblematic of a corporate goal that's not in sync with the needs of its... READ MORE

Relationship Selling: Make The Intelligent Call

July 01, 2006
Relationship Selling: Make The Intelligent Call July 1, 2006 By Cindy Heximer 'Know me. Hear me. Help me.' These are the foundations of successful relationship selling. This approach to sales is founded on a dialogue with clients and prospects. It allows you to use their needs to set up a... READ MORE

CUSOs Create Success Through Collaboration, Innovation

July 01, 2006
CUSOs Create Success Through Collaboration, Innovation July 1, 2006 By Tony Boutelle The future of credit unions depends on the ability to grow and be competitive. Since their inception almost 20 years ago, credit union service organizations (CUSOs) have played an ever-expanding role in the credit union movement, providing services... READ MORE

The 'Perfect' Branch Opening: 7 Steps

June 01, 2006
The 'Perfect' Branch Opening: 7 Steps June 1, 2006 By Mike Rowland It takes more than a red ribbon and some scissors to open a branch that will serve the needs of our community. It takes commitment. After years of slow but steady growth, our credit union converted to a... READ MORE

Plastic Card Risks And Recommendations

June 01, 2006
Plastic Card Risks And Recommendations June 1, 2006 Two common online fraud methods, according to Chris Ryan, director of credit union protection for CUNA Mutual Group, Madison, Wis., are: Phishing. Criminals send phishing e-mails appearing to be from businesses, alertingconsumers to alleged account problems and requesting financial information verification.Phishing attempts... READ MORE

Four Steps To Branch Success

June 01, 2006
Four Steps To Branch Success June 1, 2006 Proponent Federal Credit Union, Nutley, N.J., opened its 10th branch office in Newark on March 20. Bill Stavros, director of marketing for $376 million asset credit union, offers four tips for ensuring branch success: Look ahead. Proponent bases its branch strategy on... READ MORE

Navy FCU: On Call 24/7 To Provide World-Class Service

June 01, 2006
Navy FCU: On Call 24/7 To Provide World-Class Service June 1, 2006 By Keasha Lee Communication is the key to maintaining any relationship. Although technology has introduced a variety of ways for people to communicate, the telephone is still the first choice for consumers when it comes to requesting information... READ MORE

Relationships vs. Return: Credit Card Program Strategies

June 01, 2006
Relationships vs. Return: Credit Card Program Strategies June 1, 2006 By Ben Wade Implement risk-based pricing Leverage your reputation Modernize your credit card program Retain members One of the biggest challenges facing credit unions today is how to price services to ensure a proper return while meeting members' needs. Many... READ MORE

Growth Hasn't Changed America's First's Mission

June 01, 2006
Growth Hasn't Changed America's First's Mission June 1, 2006 Who: David Adcock What: President/CEO Where: America's First FCU, Birmingham, Ala. How has your CU changed over the years? Having been employed at America's First for more than 33 years, I have seen the credit union grow from $25 million in... READ MORE
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