Don't Be a 'Zombie Brander'

October 01, 2007
Don't Be a 'Zombie Brander' October 1, 2007 By Susan Solomon Recently, a marketing student complained that her marketing materials didn't look alike. "The designs aren't similar enough. We don't look like a real brand," she said. Oh really? Is a "real brand" about conformity? Consider what your members encounter... READ MORE

Leave No Member Behind

October 01, 2007
A WOCCU initiative helps CUs reach the world’s poorest. By Bill Merrick Sebazungo Bonaventure scoots nimbly on his hands across Kigali, Rwanda’s rocky side streets. A birth defect keeps him from walking, but not from running a shoe repair business where a typical day’s work yields 500 Rwandan francs—about 91... READ MORE

Phishers Feast on Financial Firms

October 01, 2007
Phishers Feast on Financial Firms October 1, 2007 By Carolyn James & John LaCour After years of focusing primarily on auction sites, phishers now target credit unions and other financial institutions more than any other industry, according to research from brand protection firm MarkMonitor , San Francisco. In a typical... READ MORE

Practice 'Pre-Emptive Compliance'

October 01, 2007
Practice 'Pre-Emptive Compliance' October 1, 2007 By Leonard Ryan One of the most effective military strategies is the pre-emptive strike, because it almost always provides the advantage to the forces taking the initiative. The same is true for credit unions that practice "pre-emptive compliance" to avoid risks and enhance member... READ MORE

Reach, Teach Young Adults

October 01, 2007
Reach, Teach Young Adults October 1, 2007 Author and America's Credit Union Conference & Expo speaker Anya Kamenetz describes three key economic problems plaguing young adults: 1. Student loan debt. Two-thirds of today's college students have federal loans for postsecondary education, she says, up from 35% in 1993-94. Graduates' average... READ MORE

Intelligent Video Surveillance Thwarts ID Theft

October 01, 2007
Intelligent Video Surveillance Thwarts ID Theft October 1, 2007 By Dagan Sadeh A teller walks away from his desk briefly, leaving a short queue of customers to wait. One customer from the queue steps forward quickly, grabbing a handful of new credit cards ready to be mailed to customers with... READ MORE

Member Growth South of the Border

October 01, 2007
Member Growth South of the Border October 1, 2007 Slow membership growth isn't a problem just for U.S. credit unions. Susana Len, marketing manager for Caja Libertad, shares how the Quertaro, Mexico, credit union addresses this issue. What challenges does Caja Libertad face when acquiring new members? 1. Loss of... READ MORE

Take the Compliance Challenge

October 01, 2007
Take the Compliance Challenge October 1, 2007 By Valerie Moss Q Does the Servicemembers Civil Relief Act (SCRA) permit a servicemember to automatically suspend loan payments to the credit union without a court order? A No. A servicemember can't discontinue loan payments unilaterally without a court's authorization. If a servicemember... READ MORE

Members Go For Gift Cards

October 01, 2007
Members Go For Gift Cards October 1, 2007 By Cathy Fleming Gift cards might not be big money-makers for credit unions. But members like the convenience the cards provide, and credit union executives find value in adding the cards to their product lineup. Sarah Canepa Bang, CEO of Financial Service... READ MORE

CU Hero: Thompson Ministers to Members

October 01, 2007
CU Hero: Thompson Ministers to Members October 1, 2007 Like most heroes, Mendell Thompson doesn't see himself that way. Instead, the president/CEO of America's Christian Credit Union , Glendora, Calif., bestows that title on the many ministries his credit union serves that empower people to change their lives. "I manage... READ MORE


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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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