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Articles Tagged with 'consumers'
On Being a Greedy Reader
November 18, 2013
‘Today a reader, tomorrow a leader.’
Live and In Concert
November 04, 2013
Attentiveness to members’ needs will result in repeated service encores.
Best Practices Boost Bill Pay Adoption
October 21, 2013
Bill-pay users have higher balances and lower attrition, and use more revenue-generating products than nonusers.
Olson: Focus on Consumer Awareness
October 01, 2013
League campaign uses social networking, community events, and advertising to spread CU message.
Final Scenes from the 2013 CUNA Tech/Ops Council Conference
September 26, 2013
Avoid human contact to lower stress, presenters jokingly suggest.
Overdraft Report Raises Consumer Concerns
August 19, 2013
Despite the report, the CFPB isn’t expected to issue a rule to regulate overdraft practices this year.
Two More Reasons to Keep Healthcare Reform on Your Radar
August 09, 2013
The opportunity for CUs to engage consumers is tremendous.
CU Member Loyalty Rises at Banks’ Expense
August 02, 2013
Financial crisis triggered many consumers to move their business from banks to CUs.
Lack of CU Awareness Persists
July 31, 2013
The importance of turning nonmembers into members, especially young adults, can’t be overstated.
CU Branches Evolve to Meet Members' Needs
July 19, 2013
Four CUs discuss changes designed to elevate staff efficiency, reduce costs, and improve member service.
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Where Does it All Go?
A Social Media ROI Success Story
Happy 25th Birthday, Filene!
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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