Marketing

‘Think’ About Generating Greater Awareness

Takeaways from CO-OP Financial Services' THINK 14 Conference.

July 16, 2014
CUs can’t allow themselves to remain the best-kept secret in the financial services industry. Read More

Four Characteristics of Successful Business Development

Extend your CU’s reach by building productive relationships within the community.

July 08, 2014
Business development professionals often serve as the public face of the CU. Read More
America's CU Conference

Humanize the Digital Banking Experience With ‘Storyselling’

‘The traditional banking model is ‘broken and flawed,’ Lay says.

July 07, 2014
‘It’s the real moment that sells online.’ Read More
America's CU Conference

MacArthur: Driving in the Social Media Fast Lane

‘If everything seems under control, you’re not going fast enough.’

July 02, 2014
The ABCs of social media. Read More

Rewards Keep CU Cards ‘Top of Wallet’

As demographics change, consumers’ card reward preferences also shift.

July 01, 2014
Rewards programs are the top driver of which credit card tops a wallet, says Annie Cox, director of loyalty solutions at PSCU. Read More

Social Media Maven Shares Wisdom in #CUNAChat Debut

Don't just jump in to social media, best-selling author advises.

June 18, 2014
Great social media strategies don't occur accidentally says ACUC keynoter Amber MacArthur. Read More

Gauge Your Social Media Reach

A high level of interaction among followers is a sign of strong media engagement.

June 13, 2014
Move beyond 'likes' and followers, advises Amaia Kirtland, CUNA’s social and digital media manager. Read More

Crush the Cross-Sell: Eight Tips

CUs sometimes fail to exploit cross-selling’s full potential.

June 10, 2014
Make sure your cross-selling team is well-trained and understands the nuances of this task. Read More

Internal Advocates Boost Hispanic Membership Growth

Remittance program kicks off Hispanic outreach initiative.

June 09, 2014
What started as a marketing initiative soon involved the entire CU. Read More

Unlock the Potential of Mobile Alerts: Five Steps

Seventy-four million adults receive financial alerts through a variety of mediums.

June 06, 2014
Use progressively sophisticated alerts to boost member engagement. Read More
CU Mag cover July 2014

Credit Union Magazine

July 2014

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