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ceo performance review
‘Think’ About Generating Greater Awareness
Takeaways from CO-OP Financial Services' THINK 14 Conference.
July 16, 2014
CUs can’t allow themselves to remain the best-kept secret in the financial services industry.
Four Characteristics of Successful Business Development
Extend your CU’s reach by building productive relationships within the community.
July 08, 2014
Business development professionals often serve as the public face of the CU.
America's CU Conference
Humanize the Digital Banking Experience With ‘Storyselling’
‘The traditional banking model is ‘broken and flawed,’ Lay says.
July 07, 2014
‘It’s the real moment that sells online.’
America's CU Conference
MacArthur: Driving in the Social Media Fast Lane
‘If everything seems under control, you’re not going fast enough.’
Ann Hayes Peterson
July 02, 2014
The ABCs of social media.
Rewards Keep CU Cards ‘Top of Wallet’
As demographics change, consumers’ card reward preferences also shift.
July 01, 2014
Rewards programs are the top driver of which credit card tops a wallet, says Annie Cox, director of loyalty solutions at PSCU.
Social Media Maven Shares Wisdom in #CUNAChat Debut
Don't just jump in to social media, best-selling author advises.
June 18, 2014
Great social media strategies don't occur accidentally says ACUC keynoter Amber MacArthur.
Gauge Your Social Media Reach
A high level of interaction among followers is a sign of strong media engagement.
June 13, 2014
Move beyond 'likes' and followers, advises Amaia Kirtland, CUNA’s social and digital media manager.
Crush the Cross-Sell: Eight Tips
CUs sometimes fail to exploit cross-selling’s full potential.
W. Michael Scott
June 10, 2014
Make sure your cross-selling team is well-trained and understands the nuances of this task.
Internal Advocates Boost Hispanic Membership Growth
Remittance program kicks off Hispanic outreach initiative.
June 09, 2014
What started as a marketing initiative soon involved the entire CU.
Unlock the Potential of Mobile Alerts: Five Steps
Seventy-four million adults receive financial alerts through a variety of mediums.
June 06, 2014
Use progressively sophisticated alerts to boost member engagement.
See All Articles in Marketing
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Five Cyber Security Considerations for CUs
Advocacy Puts Board Members on Offense
Win Employee Love: Four Steps
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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