Items Tagged with 'development'

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CUNA Marketing & Business Development Council Conference

CUNA MBD14 Underway

Nearly 450 CU marketers gather in Orlando for premier conference.
Bill Merrick
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Scenes from opening night at the CUNA Marketing & Business Development Council's annual conference.
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Marketing Rock Stars

Selling the CU Experience

Award-winning marketers share their secrets to success.
Bill Merrick
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Marketing and business development are about ensuring survival.
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Paul Phillips

A Heart for Service

CU leader embarks on bold effort to serve people who lack access to affordable financial services.
Dianne Molvig
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‘We’ve created an interdependency between the CU and community stakeholders.’
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CUNA Seeks Entries for 2013 CUNA ELLy Awards

Awards honor top CU trainers.
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Entries must be received by July 31, 2013.
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Don’t Roll the Dice on Leadership

Embrace employees’ ambitions and provide a pathway for advancement.
Adam Mertz
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Don’t force upwardly mobile employees to keep their intensions secret.
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Masters of Marketing

Council honors top marketers, business developers.
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The CUNA Marketing & Business Development Council gave out its most prestigious awards during its 20th Annual Conference in Anaheim, Calif.
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CUNA Marketing & Business Development Council Conference

Follow the Laws of Branding

Business development staff are CUs’ branding ‘secret weapon.’
Bill Merrick
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Smart CUs don’t push products; they promote their brands.
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The Road to Employee Engagement

When CUs develop leaders and build career plans, employee engagement takes hold.
Diana Wozniak
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Engagement is a byproduct of the development and career planning we provide employees.
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Rekindle SEG Relationships

Five ways to forge closer ties with select employee groups.
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Use your top brand ambassadors to 'sound the drum' about your CU's products and services.
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Seven Steps to Better Business Development

Hire self-starters and don’t chain them to their desks.
Sean McDonald
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CUs are realizing the importance business development, but aren’t sure how to approach it.
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