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Deposit Automation: A Q&A with Wescom CU

New feature enhances the member experience, creates new efficiencies.
March 11, 2013
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Animated hostess, “Elizabeth,” further humanizes the ATM experience.
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The Pros and Cons of Loan Automation

 Choose the right tools to make the loan process seamless for members.
June 1, 2012
Sharyn Alden
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Retain the human touch, eliminate irregularities and improve loan efficiency.
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June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

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Serving Low-Income Populations Requires Innovation

Why Should CUs Care about Immigration Reform?

Reach the Underserved

How to Build Community Partners

Small CUs Seek Ways to Work Together

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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