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Target Market: Second Generation and Gen Y Hispanics

The U.S. Hispanic market’s sheer size, youth and rate of growth has many in the financial services market understanding now is the time to adjust for service to this critical consumer segment.

Part of the draw to serving Hispanic consumers – particularly for credit unions who struggle with aging memberships – is the unmatched youth of the U.S. Hispanic market. READ MORE

CUNA Corner

CUNA’s Hispanic Outreach Committee is dedicated to helping credit unions attract and serve members of the Hispanic community. Use this resource to share resources, success stories, and recommendations so others can learn from your experiences. READ MORE

Strategic Partner

If the strategic goals of your credit union include member growth, consider the advantages of serving your local Hispanic community. By providing dignified financial services to Hispanics, you’ll find success—and make a difference in the lives of your neighbors. READ MORE

Hispanic Resources

Starting a new initiative or expanding your credit union's current outreach to the Hispanic community? Use these links to research sites, news, and government agencies to assist you with gathering information, tools, and resources for your program. READ MORE

Coopera Blog Archive

Target Market: Second Generation and Gen Y Hispanics

The U.S. Hispanic market’s sheer size, youth and rate of growth has many in the financial services market understanding now is the time to adjust for service to this critical consumer segment. Part of the draw to serving Hispanic consumers – particularly for credit unions who struggle with aging memberships – is the unmatched youth [...]

Case Study: Targeted Programs Focus on Members’ Lifestyle Needs, Not Cultural Differences

What follows is a case study excerpt from the Hispanic Opportunity Report developed as part of the California and Nevada Credit Union Leagues’ newly formed partnership with Coopera. In 2004, Great Basin Federal Credit Union of Reno, Nev., recognized how fast the Hispanic population was growing in Washoe County. Indeed, it was projected to reach [...]

Case Study: Making a Difference, One Member at a Time

What follows is a case study excerpt from the Hispanic Opportunity Report developed as part of the California and Nevada Credit Union Leagues’ newly formed partnership with Coopera. With 80 percent of its members identifying themselves as Hispanic, First Imperial Credit Union (FICU) of El Centro, Calif., knows the importance of catering its products and [...]

Reach Hispanics through Financial Literacy

Financial literacy is one of the most critical services that your credit union can provide members, particularly the Hispanic community in your area. Many Hispanics in the U.S. today are underserved, turning to friends and family for loans, or worse to expensive check-cashing or payday loan establishments. With one out of two U.S. Hispanics being [...]

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