Hispanic Resources

Coopera Blog

Think You Know the Hottest Consumer Market?

The hottest market for credit unions just keeps heating up. Hispanics in America, both U.S.-born and immigrant, are on the radar of more credit union CEOs, chief marketing officers, and board presidents than ever before. And rightly so. Just look at what’s happening with this critical consumer segment: MORE

CUNA Corner


CUNA’s Hispanic Outreach Committee is dedicated to helping credit unions attract and serve members of the Hispanic community. Use this resource to share resources, success stories, and recommendations so others can learn from your experiences. READ MORE


Strategic Partner


If the strategic goals of your credit union include member growth, consider the advantages of serving your local Hispanic community. By providing dignified financial services to Hispanics, you’ll find success—and make a difference in the lives of your neighbors. READ MORE

Hispanic Resources


Starting a new initiative or expanding your credit union's current outreach to the Hispanic community? Use these links to research sites, news, and government agencies to assist you with gathering information, tools, and resources for your program. READ MORE

Coopera Blog Archive

Gomez: This Is Our Time to Take Action

Federation colleagues and I have been overwhelmed by the terrific response to the financial inclusion campaign, which kicked off in January at the Financial Inclusion for Immigrant Consumers Roundtable held in Los Angeles. Ivonet Gomez, marketing manager for USC Credit Union in Los Angeles, was one of more than 50 professionals who attended the event. Following the roundtable, [...]

Unprecedented Interest: Credit Unions More Curious than Ever about Immigrant Opportunity

In all the years I’ve been blessed to be a part of the credit union industry, I have never seen the level of interest in serving immigrant and underserved communities as high as we’re seeing right now. It’s extremely rewarding and very encouraging to see the movement grab hold of this significant opportunity. Most recently, [...]

Five Reasons Consumers are Unbanked

For many people – especially those of us working in the financial services industry – it can be difficult to understand why someone would not have a bank account (or if they do, why they would still use costly alternative financial services). Yet, legitimate and systemic reasons for a lack of traditional financial relationships offer [...]

Credit Unions Set Sights on Payment Competitors to Attract Underserved Hispanics

We get asked often why a firm focused on Hispanic outreach is based in Iowa, a state many consider less-than-diverse. In fact, the Hispanic population in our home state more than doubled from 2000 to 2013 and is expected to account for more than 12 percent of Iowa’s population by 2040. The change to our [...]


Who Should Be the 2015 CU Hero of the Year?

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