Hispanic Resources

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Credit Unions Set Sights on Payment Competitors to Attract Underserved Hispanics

We get asked often why a firm focused on Hispanic outreach is based in Iowa, a state many consider less-than-diverse. In fact, the Hispanic population in our home state more than doubled from 2000 to 2013 and is expected to account for more than 12 percent of Iowa’s population by 2040. MORE

CUNA Corner

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CUNA’s Hispanic Outreach Committee is dedicated to helping credit unions attract and serve members of the Hispanic community. Use this resource to share resources, success stories, and recommendations so others can learn from your experiences. READ MORE

   

Strategic Partner

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If the strategic goals of your credit union include member growth, consider the advantages of serving your local Hispanic community. By providing dignified financial services to Hispanics, you’ll find success—and make a difference in the lives of your neighbors. READ MORE

Hispanic Resources

hispanicresources

Starting a new initiative or expanding your credit union's current outreach to the Hispanic community? Use these links to research sites, news, and government agencies to assist you with gathering information, tools, and resources for your program. READ MORE

Coopera Blog Archive

Walmart is After Your Untapped Market, Hispanics

I don’t think many of us were surprised to hear of Walmart’s unveiling of a new checking account with an $8.95 monthly fee and no overdraft or returned check fees. After all, the writing has been on the wall for some time, as we’ve watched the mega retailer dip its toes into financial waters. What [...]

Five Keys to a Great Remittance Program

With intense growth of the Hispanic market across the country, more U.S. credit unions are looking to add money transfer programs, known as remittances, for Hispanic immigrants with family in Latin America. And now may be an ideal time to play in the market. U.S. remittances to developing countries reached $404 billion in 2013 and [...]

Its Not About the Bottom Line, Its About the Needs of the Member

The following case study is an excerpt from Coopera’s Iowa Hispanic Opportunity Report for the Iowa Credit Union League (ICUL). For more information, contact the ICUL at www.iowacreditunions.com. Veridian Credit Union, headquartered in Waterloo, Ia., has a long history of offering innovative and affordable financial services to members. One way Veridian differentiates its business from [...]

Cooperative-wide Involvement Important to Growth Efforts

The following case study is an excerpt from Coopera’s Iowa Hispanic Opportunity Report for the Iowa Credit Union League (ICUL). For more information, contact the ICUL at www.iowacreditunions.com. When Greater Iowa Credit Union, headquartered in Ames, Ia., acquired two branch locations with large Hispanic membership populations, the senior leadership team knew the credit union had [...]

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