Articles by Lora Bray

Slithering Toward a Solution

Organizations, like people, can only allow temporary solutions for so long.
February 4, 2013
Band-Aid approaches to solving dilemmas eventually create more problems than they solve.
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It’s Elementary, My Dear Watson!

Don’t assume members know ‘the obvious.’
January 28, 2013
How might you easily communicate basic features and functions in a welcoming way?
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Light Bulb Moments

What lessons can CUs learn from Thomas Edison?
January 21, 2013
‘Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.’
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Picture Perfect

Research takes a snapshot of consumers’ perceptions.
January 14, 2013
Consumers who ultimately determine critical marketing outcomes may invest but a moment in deciding whether to act on or ignore a marketing message.
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Gear Up for Success

Success in both financial services and snowshoeing depends largely on the gear you’re using.
January 7, 2013
Find the right tools to help your CU weather any storm that comes along.
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Training Helps Staff Avoid 'Whoops!' Moments

Research illustrates the importance of planning for success.
December 24, 2012
Know your members, staff, and environment to be ever-ready in your service interactions.
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What Are Members' Money Motivators?

Money matters have an emotional component for consumers.
December 16, 2012
Appreciate how emotions motivate certain financial behaviors.
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The Domino Effect

Every action has a reaction, and the events around us affect our members, staff, and services.
December 4, 2012
How can we position our CUs for optimal performance and success?
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Four Hands, 88 Keys

‘Treat your customers like lifetime partners.’
December 4, 2012
Consider the value of your partnerships, and realize it takes two to succeed.
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Book Reviews

'The Thank You Economy'

Social media has revolutionized how business is conducted.
December 2, 2012
Are you grateful for your members’ business? Then say so!
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CU Mag cover July 2014

Credit Union Magazine

July 2014

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