Articles by Lora Bray

Ephemeral or Harbinger?

How many consumers join to secure an auto loan—and then go dormant?
Lora Bray
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Let your CU be a harbinger of better times for your members as opposed to a fleeting vision of delight.
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Getting a Good Stretch

While CUs bend over backwards to serve members, many employees are stretched thin.
Lora Bray
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Many consumers are over-extended with payday loans.
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Watching Paint Dry Can Be Palatable

How much of any process or situation can you control to ensure a successful outcome?
Lora Bray
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Preparedness is important, but unanticipated variables ultimately come into play.
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Feel the Love

CUs’ people-helping-people philosophy is another expression of love.
Lora Bray
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CUs make strong emotional connections with members every day.
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Slithering Toward a Solution

Organizations, like people, can only allow temporary solutions for so long.
Lora Bray
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Band-Aid approaches to solving dilemmas eventually create more problems than they solve.
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It’s Elementary, My Dear Watson!

Don’t assume members know ‘the obvious.’
Lora Bray
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How might you easily communicate basic features and functions in a welcoming way?
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Light Bulb Moments

What lessons can CUs learn from Thomas Edison?
Lora Bray
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‘Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.’
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Picture Perfect

Research takes a snapshot of consumers’ perceptions.
Lora Bray
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Consumers who ultimately determine critical marketing outcomes may invest but a moment in deciding whether to act on or ignore a marketing message.
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Gear Up for Success

Success in both financial services and snowshoeing depends largely on the gear you’re using.
Lora Bray
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Find the right tools to help your CU weather any storm that comes along.
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Training Helps Staff Avoid 'Whoops!' Moments

Research illustrates the importance of planning for success.
Lora Bray
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Know your members, staff, and environment to be ever-ready in your service interactions.
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