Articles by Lora Bray

You Go, Girl!

In money matters, the balance of power appears to be shifting toward women.
Nearly two-thirds of women say they are the primary breadwinner in their households.
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On Being a Greedy Reader

Challenge yourself to explore unfamiliar topics.
‘Today a reader, tomorrow a leader.’
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The Perfect Cup of Joe

Leadership lessons from Starbucks provide grounds for member engagement.
Make your CU a part of members’ daily routine.
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Live and In Concert

How do you hone in on members’ needs and expectations—and get them singing your tune?
Attentiveness to members’ needs will result in repeated service encores.
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Get Your Kicks

Build a solid team with people who fit your company culture.
‘Talent wins games, but teamwork and intelligence win championships.’
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Don’t Get Caught By Surprise

Research shows how to scare off competitors and learn the technological tricks that treat your members.
Surprises can be good or bad.
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Twisted Vines

Look at lifestyle trends of the aging to help members be financially fit for retirement.
Doing nothing is a choice, but one that often leads to disappointing results.
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Taking the Leap

Consider how your CU can help members find happy financial landings.
‘The line between failure and success is so fine that we scarcely know when we pass it.’
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What’s the Point?

CUs can erase some of the challenges business members face.
How can your CU help business members succeed?
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That Daring Young Man on the Flying Trapeze

Both consumers and lenders must prepare for economic flips and turns, and have safety nets in place.
‘Risk comes from not knowing what you’re doing.’
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