Articles by Lora Bray

Enter the Age of the ‘Industrial Internet’

How will this ‘wave of innovation’ affect members and your CU’s products and services?
‘Marriage of minds and machines’ will help information become intelligence.
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Do Consumers Understand Your Brand?

Marketing communications will be greatly influenced by technological advances and expectations this year.
Technology provides the opportunity to revive member loyalty.
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A Wealth of Opportunity

‘A wise man will make more opportunity than he finds.’
Members need CUs’ help to find sweet success in retirement.
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Ups and Downs

Sometimes we’re escalating, sometimes we’re excavating.
Home prices are rising and inventories are shrinking, but consumers are still a cautious lot by and large.
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Prepare for the Next Revolution

Waves of innovation to affect CUs, consumers in 2014.
‘I never think about the future—it comes soon enough.’
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Where Will You ‘Spend’ the Holidays?

Your CU is a reassuring source of expertise to help members manage their financial expectations.
Knowing how, why, and where consumers spend will help you help them keep their finances running smoothly.
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Allow Me to Introduce Myself

As the economy improves, more workers are looking for new employment opportunities.
Talent retention remains employers’ top HR priority.
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You Go, Girl!

In money matters, the balance of power appears to be shifting toward women.
Nearly two-thirds of women say they are the primary breadwinner in their households.
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On Being a Greedy Reader

Challenge yourself to explore unfamiliar topics.
‘Today a reader, tomorrow a leader.’
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The Perfect Cup of Joe

Leadership lessons from Starbucks provide grounds for member engagement.
Make your CU a part of members’ daily routine.
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