Articles by Lora Bray

Prepare for the Next Revolution

Waves of innovation to affect CUs, consumers in 2014.
‘I never think about the future—it comes soon enough.’
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Where Will You ‘Spend’ the Holidays?

Your CU is a reassuring source of expertise to help members manage their financial expectations.
Knowing how, why, and where consumers spend will help you help them keep their finances running smoothly.
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Allow Me to Introduce Myself

As the economy improves, more workers are looking for new employment opportunities.
Talent retention remains employers’ top HR priority.
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You Go, Girl!

In money matters, the balance of power appears to be shifting toward women.
Nearly two-thirds of women say they are the primary breadwinner in their households.
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On Being a Greedy Reader

Challenge yourself to explore unfamiliar topics.
‘Today a reader, tomorrow a leader.’
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The Perfect Cup of Joe

Leadership lessons from Starbucks provide grounds for member engagement.
Make your CU a part of members’ daily routine.
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Live and In Concert

How do you hone in on members’ needs and expectations—and get them singing your tune?
Attentiveness to members’ needs will result in repeated service encores.
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Get Your Kicks

Build a solid team with people who fit your company culture.
‘Talent wins games, but teamwork and intelligence win championships.’
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Don’t Get Caught By Surprise

Research shows how to scare off competitors and learn the technological tricks that treat your members.
Surprises can be good or bad.
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Twisted Vines

Look at lifestyle trends of the aging to help members be financially fit for retirement.
Doing nothing is a choice, but one that often leads to disappointing results.
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Credit Union Magazine

Credit Union Magazine

October 2014

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