Articles by Lora Bray
Don’t assume members will figure out the CU difference on their own.
August 13, 2012
Consumers don’t have the time or inclination to solve riddles, decipher cryptic messages, or unwrap enigmas.Read More
Hat’s off to those who proactively address research challenges.
August 1, 2012
This week’s Research Roundup examines student loans, a possible mortgage crisis for older Americans, and more.Read More
Consumers need actionable information regarding investments and housing.
July 23, 2012
You can’t accomplish your mission without the right data.Read More
Data can help us make the best possible choices.
July 16, 2012
This week’s Research Roundup examines economic realities and offers insights on older Americans.Read More
News of the Western forest fires has been frightening yet thought-provoking.
July 9, 2012
Does opportunity for a rejuvenating firestorm exist in the financial services industry?Read More
A recent trip to the luxurious Broadmoor Hotel offers value lessons in outstanding service.
July 2, 2012
How might your CU create superior member service interactions that ensure loyalty and promote member growth?Read More
Don't wait for the temperature to rise before you take action
July 1, 2012
Is your decision making the result of an unexpected catalyst or forward thinking?Read More
It’s interesting what a little experience can do to change one’s perspective.
June 11, 2012
Contemplate your CU’s frame of reference: Do you offer products and services based on your own experiences—without understanding the competition’s activities or member needs?Read More
Are you successfully engaged with core product and service offerings?
June 4, 2012
When it comes to meeting members’ needs, go back to the basics.Read More
Do privacy violations at your CU leave members feeling trapped?
May 21, 2012
Reports of consumer loan fraud rose 127% from 2010 to 2011.Read More