Articles by Lora Bray

Courting the Millennials

The buying power of this demographic is about $200 billion annually.
Create an emotional connection with this group.
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Fraud and Security: Come Out Fighting!

There’s no room for weakness or tentative jabs when keeping member data safe.
Expect security concerns to expand beyond IT to the board level.
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Technology Helps CUs Become ‘Practically Perfect in Every Way’

Big data and other tools can turn the ordinary into the extraordinary.
Don’t be disrupted by digital technology; use it to become a disrupter.
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Movement is Life

Help staff be happier and healthier in 2014.
One-fifth of workers plan to change jobs this year.
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Enter the Age of the ‘Industrial Internet’

How will this ‘wave of innovation’ affect members and your CU’s products and services?
‘Marriage of minds and machines’ will help information become intelligence.
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Do Consumers Understand Your Brand?

Marketing communications will be greatly influenced by technological advances and expectations this year.
Technology provides the opportunity to revive member loyalty.
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A Wealth of Opportunity

‘A wise man will make more opportunity than he finds.’
Members need CUs’ help to find sweet success in retirement.
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Ups and Downs

Sometimes we’re escalating, sometimes we’re excavating.
Home prices are rising and inventories are shrinking, but consumers are still a cautious lot by and large.
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Prepare for the Next Revolution

Waves of innovation to affect CUs, consumers in 2014.
‘I never think about the future—it comes soon enough.’
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Where Will You ‘Spend’ the Holidays?

Your CU is a reassuring source of expertise to help members manage their financial expectations.
Knowing how, why, and where consumers spend will help you help them keep their finances running smoothly.
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