Articles by Lora Bray

How might you easily communicate basic features and functions in a welcoming way?

‘Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.’

Consumers who ultimately determine critical marketing outcomes may invest but a moment in deciding whether to act on or ignore a marketing message.

Find the right tools to help your CU weather any storm that comes along.

Know your members, staff, and environment to be ever-ready in your service interactions.

Appreciate how emotions motivate certain financial behaviors.

How can we position our CUs for optimal performance and success?

Consider the value of your partnerships, and realize it takes two to succeed.

Are you grateful for your members’ business? Then say so!

Your members are both hungry and curious. What will you serve them?