Articles by Lora Bray
Don’t assume members know ‘the obvious.’
January 28, 2013
How might you easily communicate basic features and functions in a welcoming way?Read More
What lessons can CUs learn from Thomas Edison?
January 21, 2013
‘Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.’Read More
Research takes a snapshot of consumers’ perceptions.
January 14, 2013
Consumers who ultimately determine critical marketing outcomes may invest but a moment in deciding whether to act on or ignore a marketing message.Read More
Success in both financial services and snowshoeing depends largely on the gear you’re using.
January 7, 2013
Find the right tools to help your CU weather any storm that comes along.Read More
Research illustrates the importance of planning for success.
December 24, 2012
Know your members, staff, and environment to be ever-ready in your service interactions.Read More
Money matters have an emotional component for consumers.
December 16, 2012
Appreciate how emotions motivate certain financial behaviors.Read More
Every action has a reaction, and the events around us affect our members, staff, and services.
December 4, 2012
How can we position our CUs for optimal performance and success?Read More
‘Treat your customers like lifetime partners.’
December 4, 2012
Consider the value of your partnerships, and realize it takes two to succeed.Read More
Social media has revolutionized how business is conducted.
December 2, 2012
Are you grateful for your members’ business? Then say so!Read More
Questioning traditions can result in improvements.
November 24, 2012
Your members are both hungry and curious. What will you serve them?Read More