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Articles by Lora Bray
Keep the Wolf at Bay
Thriving in a competitive financial services arena.
March 26, 2014
Become the “go to” institution for consumers.
Home Sweet Home
Spring into action with targeted mortgage services.
March 24, 2014
Homeownership trends and the economy impact generations of consumers.
Many Consumers Burdened by 'Debito'
A straight-to-the point look at consumers' credit card habits.
March 10, 2014
Americans owe $856.9 billion on their credit cards, the third-largest source of household debt.
Leadership lessons from Sir Ernest Shackleton.
February 24, 2014
The days of ‘command and control’ style of leadership are over.
Courting the Millennials
The buying power of this demographic is about $200 billion annually.
February 17, 2014
Create an emotional connection with this group.
Fraud and Security: Come Out Fighting!
There’s no room for weakness or tentative jabs when keeping member data safe.
February 10, 2014
Expect security concerns to expand beyond IT to the board level.
Technology Helps CUs Become ‘Practically Perfect in Every Way’
Big data and other tools can turn the ordinary into the extraordinary.
February 4, 2014
Don’t be disrupted by digital technology; use it to become a disrupter.
Movement is Life
Help staff be happier and healthier in 2014.
February 4, 2014
One-fifth of workers plan to change jobs this year.
Enter the Age of the ‘Industrial Internet’
How will this ‘wave of innovation’ affect members and your CU’s products and services?
January 24, 2014
‘Marriage of minds and machines’ will help information become intelligence.
Do Consumers Understand Your Brand?
Marketing communications will be greatly influenced by technological advances and expectations this year.
January 22, 2014
Technology provides the opportunity to revive member loyalty.
Credit Union Magazine
August 2014 digital edition
To Add Members, Think ‘Bold’ and ‘Local’
Know the Signs of Workplace Fraud
HELOC ‘End of Draw’ Periods Could Create ‘Financial Shock’ for Consumers
CUs Plan Hiring, Pay Increases
Avoid the Compliance Pitfalls of Social Media Advertising
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
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