Articles by Lora Bray

Courting the Millennials

The buying power of this demographic is about $200 billion annually.
February 17, 2014
Create an emotional connection with this group.
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Fraud and Security: Come Out Fighting!

There’s no room for weakness or tentative jabs when keeping member data safe.
February 10, 2014
Expect security concerns to expand beyond IT to the board level.
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Technology Helps CUs Become ‘Practically Perfect in Every Way’

Big data and other tools can turn the ordinary into the extraordinary.
February 4, 2014
Don’t be disrupted by digital technology; use it to become a disrupter.
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Movement is Life

Help staff be happier and healthier in 2014.
February 4, 2014
One-fifth of workers plan to change jobs this year.
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Enter the Age of the ‘Industrial Internet’

How will this ‘wave of innovation’ affect members and your CU’s products and services?
January 24, 2014
‘Marriage of minds and machines’ will help information become intelligence.
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Do Consumers Understand Your Brand?

Marketing communications will be greatly influenced by technological advances and expectations this year.
January 22, 2014
Technology provides the opportunity to revive member loyalty.
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A Wealth of Opportunity

‘A wise man will make more opportunity than he finds.’
January 21, 2014
Members need CUs’ help to find sweet success in retirement.
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Ups and Downs

Sometimes we’re escalating, sometimes we’re excavating.
January 12, 2014
Home prices are rising and inventories are shrinking, but consumers are still a cautious lot by and large.
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Prepare for the Next Revolution

Waves of innovation to affect CUs, consumers in 2014.
January 6, 2014
‘I never think about the future—it comes soon enough.’
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Where Will You ‘Spend’ the Holidays?

Your CU is a reassuring source of expertise to help members manage their financial expectations.
December 24, 2013
Knowing how, why, and where consumers spend will help you help them keep their finances running smoothly.
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CU Mag cover July 2014

Credit Union Magazine

July 2014

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