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» Bill Cheney
A Powerful System Supporting CUs
Together, we have much to accomplish—and we will.
June 1, 2014
I’ve been very proud to lead CUNA during the past four years.
Finding Real Success in Congress
The path through congressional gridlock involves smaller, more focused legislation.
April 28, 2014
Legislative success takes planning, persistence, and patience.
Ready for Action After ‘Big Win’
The long-awaited tax reform proposal did not include CUs.
April 1, 2014
Banks will want to turn the tables now.
Involve Members in Unite for Good
When CUs engage members politically, they become more loyal members.
March 4, 2014
'Unite for Good' aims to bring us together to achieve a shared agenda.
Revealing the Target Breach Costs
Merchants must become more accountable for security breach costs.
March 1, 2014
Since news of the target breach, CUNA has focused on answering key questions.
Focusing on Real Regulatory Relief
Relieving CUs’ regulatory burden will only make them stronger.
January 14, 2014
CUs already received one gift to start the new year.
Relief From the Compliance Burden
CUNA urges Congress to give CUs a break on new mortgage regulations.
December 17, 2013
CUs face endless compliance challenges as the New Year approaches, particularly with new mortgage lending rules.
Creating Awareness Among Regulators
We want those who have an impact on CUs to understand what sets CUs apart.
November 12, 2013
Credit unions, owned by their members, are responsible for reporting to them, not the marketplace.
No More Summer Slowdown in D.C.
Three explosive issues keep CUNA on its toes as the fall begins.
October 1, 2013
CUNA will remain in the thick of any interchange developments, supporting credit union interests.
Social Media Works for CUs
It makes a difference when you contact legislators to share the CU story.
September 12, 2013
The bottom line: Social media works in spreading our message to Congress.
View All Articles by Bill Cheney
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Where Does it All Go?
A Social Media ROI Success Story
Happy 25th Birthday, Filene!
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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