Articles by Dianne Molvig

Member Growth Strategies

CUNA survey reveals low awareness of CUs, changing attitudes, and fickle financial preferences.
Highlight the key features nonmembers say would persuade them to join a CU.
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Boomer Loyalty Has Limits

Baby boomers want objective financial advice, developed just for them. If they don’t get it, many will walk out the door.
Baby boomers' needs are diverse and complex. These members can be a viable target for long-term relationships if CUs can meet their needs.
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Building a Better Core

Employee involvement is an essential part of a successful core conversion.
Converting to a new core processing system—although difficult, time consuming, and expensive—can yield big dividends.
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Discover the Value of Member Advisory Councils

Determine how both your CU and members can benefit from such councils.
These groups can act as sounding boards and referral networks to hone new product offerings and find new members, employees, and directors.
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Member Advisory Councils

CUs get valuable feedback from these groups to improve member service.
Councils act as sounding boards and referral networks to hone new product offerings and find new members and directors.
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Awash in a Sea of Liquidity

More than $48 billion in new savings has created a flood of liquidity for CUs. To deal with this glut, CUs are promoting loans, diminishing deposit inflows, and rethinking investment strategies.
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The Face of the Newly Credit Impaired

How will you lend to them moving forward?
Serving the newly credit impaired means having to discover each member’s story.
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