Learn about our iPad app
Forgot your password?
top core processors
» CU Data
U.S. Population to Reach 317.3 Million on New Year’s Day
December 30, 2013
India leads all nations in population growth in 2013, adding 15.6 million people.
Where Will You ‘Spend’ the Holidays?
December 24, 2013
Knowing how, why, and where consumers spend will help you help them keep their finances running smoothly.
Allow Me to Introduce Myself
December 09, 2013
Talent retention remains employers’ top HR priority.
You Go, Girl!
November 25, 2013
Nearly two-thirds of women say they are the primary breadwinner in their households.
On Being a Greedy Reader
November 18, 2013
‘Today a reader, tomorrow a leader.’
The Perfect Cup of Joe
November 12, 2013
Make your CU a part of members’ daily routine.
Live and In Concert
November 04, 2013
Attentiveness to members’ needs will result in repeated service encores.
Get Your Kicks
November 03, 2013
‘Talent wins games, but teamwork and intelligence win championships.’
Don’t Get Caught By Surprise
October 21, 2013
Surprises can be good or bad.
October 18, 2013
Doing nothing is a choice, but one that often leads to disappointing results.
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Where Does it All Go?
A Social Media ROI Success Story
Happy 25th Birthday, Filene!
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
Tweets by @cumagazine
Say: What Are Your 2015 Tech Spending Plans?
Spend less than in 2014
Spend more than in 2014
Spend about the same
. Design, CMS, Hosting & Web Development ::