No Excuses: Growing a CU in a Shrinking Economy

July 01, 2008
No Excuses: Growing a CU in a Shrinking Economy July 1, 2008 By Ann Marie Gunn Newsweek's Keith Naughton wrote in January, "If you want to see what hard times look like, come to Michigan." Thanks to a renewed passion for service coupled with enterprise sales and service initiatives, however,... READ MORE

Welcome, Amigos

June 01, 2008
Welcome, Amigos June 1, 2008 By Tony Malaghan Never underestimate the benefits of welcoming your credit union's new members, especially those of Hispanic descent. Whether your credit union uses letters, welcome packets, e-mails, phone calls, or a combination of strategies, welcoming efforts form the foundation of successful long-term relationships. New-member... READ MORE

Workout Strategies That Work

June 01, 2008
Workout Strategies That Work June 1, 2008 By Sharyn Alden Members behind on loan payments and facing mounting credit card debt have lives filled with stress, missed opportunities, and victimization. Credit unions are coming to the rescue with financial education and integrated financial options to help debt-burdened members improve their... READ MORE

A CFO in the Know

June 01, 2008
A CFO in the Know June 1, 2008 The Sacramento Business Journal recently honored Dave Roughton, chief financial officer (CFO) for $1.4 billion asset SAFE Credit Union , North Highlands, Calif., as CFO of the Year for medium-size businesses in the Sacramento region. Roughton, who started working in SAFE's cash... READ MORE

Review CUNA's 2007 Annual Report

June 01, 2008
Review CUNA's 2007 Annual Report June 1, 2008 Paramount objectives for the Credit Union National Association ( CUNA ) during 2007 were growth and member involvement—most notably as part of CUNA's expanded financial literacy programs, says Tom Dorety, CUNA chairman and CEO of Suncoast Schools Federal Credit Union, Tampa, Fla.... READ MORE

SAS 70 Reports Provide Peace of Mind

May 01, 2008
SAS 70 Reports Provide Peace of Mind May 1, 2008 By Alyssa G. Martin When the American Institute of Certified Public Accountants (AICPA) introduced Statement of Auditing Standards No. 70, Service Organizations (SAS 70) in 1992, many service organizations viewed it as an optional audit—an option determined by cost/benefit analysis.... READ MORE

Beware Brandjackers

May 01, 2008
Beware Brandjackers May 1, 2008 By Frederick Felman The digital world continues to be an unsafe place as criminals and hackers take advantage of well-known brands for their own profit. Phishing, cybersquatting , domain kiting , and other forms of online abuse traditionally have been concerns for large, global financial... READ MORE

CUs Seek LTR With Students

May 01, 2008
CUs Seek LTR With Students May 1, 2008 By Cathy Fleming Should credit unions offer private student loans—those made outside the federal student loan system? Some lenders say the loans are a necessity for students given shortcomings in federal student loan programs and an attractive addition to a credit union's... READ MORE

Prevent Data Breaches

May 01, 2008
Prevent Data Breaches May 1, 2008 By Eric Madison If your credit union hasn't yet managed to lose your member's Social Security, credit card, or checking account number, don't worry—it may only be a matter of time. Since January 2005, the Privacy Rights Clearinghouse has confirmed more than 215 million... READ MORE

Infuse Information Security Into IT Infrastructure

April 01, 2008
Infuse Information Security Into IT Infrastructure April 1, 2008 By Jeromie Jackson Capitalize on the rewards and minimize the risks of information technology (IT). To do so, make sure information security is ingrained in your systems—throughout each project lifecycle. While IT provides simplified user experiences, straight-through-processing, and technical agility, it... READ MORE


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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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