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Articles Tagged with 'brand'

Stay in Front of Members

August 01, 2010
Consciously or not, credit unions amass immense amounts of data about their members. Analyzed properly, those data can be the basis of intensely focused, highly productive marketing approaches that recognize demographic differences among members. READ MORE

Drive Your Members Wild

December 29, 2010
The key to making your CU thrive is to keep members so happy they'll not only stay, they'll refer their friends and family. READ MORE

Want Market Share? Build ‘Mind Share’

March 21, 2011
It’s more important than ever for CU brands to capture members’ heads, hearts, trust, and loyalty. READ MORE

Make Social Media Count

March 06, 2012
Think of social media as a living, breathing organism that’s constantly growing and changing direction. READ MORE

Fixated on Fascination

May 11, 2012
CUs can create strong and immediate emotional reactions by standing out and taking a stand. READ MORE

CU Mission Should Engender Passion and Caring

October 17, 2012
CUs must evolve, but they must ‘never abandon their lifeboat.’ READ MORE

The Time Is Right for CUs, Says Harley-Davidson Strategist

May 01, 2013
Small community-based businesses can capitalize on today’s anti-big business mindset. READ MORE
May Cover

Credit Union Magazine

• May digital edition

May 2013

heroes

What's Popular

Popular Stories

Scenes from the 19th Annual CUNA CFO Council Conference

Survey Says: Americans Lack Credit Score Knowledge

Warren Morrow Named 2013 CU Hero of the Year

Identify & Monitor Indirect Auto Lending Risks

Help Us Celebrate the CU Movement's Rock Stars

Recent Discussion

In remembering Warren, the first thing I think of was his smile. He was a gentle, caring man who always thought of others first. I was honored to be a part of the MiOpportinidad project with Affinity Credit Union, Warren and Miriam. His hard work and dedication to that project was inspirational. Warren so deserves this award.

The author really understands the credit union philosophy and I really enjoyed the analogy of his bathroom remodel. The only thing missing was pictures of the finished bathroom! :)

Thank you Phillip for showing the differences between a Big Bank that is only looking to sell you products and a Credit Union that actually looks out for its members needs. Great article!

I love and give a standing ovation to Ron Kase and to other caring people just as much as those who passed away on 2012 like Warren Morrow at Des Moines Iowa. He worked hard for those who are under-served an under-represented, but wasn't mentioned in your magazine. It may be beneficial for the entire world to know about his accomplishments no for his benefit, obviously, but to increase the number of positive and caring people and to add members the CU. Just ask Coopera Consulting at Des Moines Iowa about Warren Morrow's legacy.

That’s right Lisa. The servicing rule would not require a credit union to create its own policies and procedures if all aspects of the servicing are delegated to a sub-servicer. However, remember that the credit union will have to conduct due diligence on the sub-servicer to make sure it is following the minimum requirements for policies and procedures. Unfortunately, even those credit unions that use a third party servicer will need to have a working knowledge of the CFPB’s servicing rule.

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