Articles Tagged with 'outreach'

'Ditch Your Bank' Awareness Campaign Opens Eyes

February 12, 2014
Effort targeted members age 18 to 35 via mobile channels. READ MORE

Culture Club: California CU Immerses Staff in Hispanics’ Language, Customs

February 18, 2013
Hispanics comprise 20% of the total membership at Travis CU, the dividend from an eight-year effort to appeal to the community. READ MORE

Focus on Members’ Lifestyle Needs, Not Cultural Differences

February 14, 2013
Great Basin FCU overhauled its infrastructure to meet the needs of Hispanic consumers. READ MORE

CU Revs Up Its Hispanic Outreach

June 17, 2012
Six-step approach leads to significant Latino membership growth. READ MORE

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