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Articles Tagged with 'outreach'

CU Revs Up Its Hispanic Outreach

June 17, 2012
Six-step approach leads to significant Latino membership growth. READ MORE

Focus on Members’ Lifestyle Needs, Not Cultural Differences

February 14, 2013
Great Basin FCU overhauled its infrastructure to meet the needs of Hispanic consumers. READ MORE

Culture Club: California CU Immerses Staff in Hispanics’ Language, Customs

February 18, 2013
Hispanics comprise 20% of the total membership at Travis CU, the dividend from an eight-year effort to appeal to the community. READ MORE
June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

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Reach the Underserved

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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