Marketing

Education Helps CUs Connect With Hispanic Members

Take a three-pronged approach when developing a member education program.

Maximize Existing Relationships with Cross-Selling

Doing so is the key to achieving sustained portfolio growth.

‘Onboarding’ Clock Is Ticking

The first 60 to 90 days are critical for success.

Celebrating the Year of Cooperatives

CUs share their plans for the worldwide event.

Poised for an Era of Growth

This could be the advent of another period of expansion for CUs.

The Tail of Bank Transfer Day

This could be the beginning of Bank Transfer Season.

In Search of Gen Y

Many CUs find it difficult to attract this elusive age group.

QR Codes: Passing Fad or Brilliant Marketing Tool?

Help members scan their way to your CU’s bottom line.

Anyone Fed Up With Banks?

The consumer backlash over proposed fees created a spike in CU membership growth.

 Seize the Day

CUs have a rare opportunity to achieve significant growth.

Credit Union Magazine

Education Helps CUs Connect With Hispanic Members

CU Boosts Business Lending as Banks Retreat

New Realities Shape Today’s Appraisals

CFPB: A Cry From The Heart

Taking Care of Business Cards

I am Marketing Director for a NC credit union. Would you be willing to share your information on your pay day loans?

Thanks for the good memories about Stasia. She was unusual, that's for sure. But she did have a lot to teach us.

Good that someone is making people aware that economic recovery is intimately linked with the availability of health insurance. Older persons who put off retirement till they get medicare hold on to jobs younger persons need. Younger persons who might wish to start their own businesses are discouraged from that because they can't get affordable health insurance.

Not only is this piece entertaining, it has a message we can all use. The doggy references throughout work well to tie divergent ideas together.

Lora, Great post--and so very true. Too many credit unions are indeed risk averse. But your credit union doesn't try (something new), it will die. Could your credit union take a risk and fail? Absolutely. But you are also taking a risk by doing nothing. Risks your credit union should consider in 2012 are: loans to underserved, reaching a minority group, investing in branding, opening a new branch or launching a new product. All those things are risky. But if you aren't failing every now and then, then you really aren't growing. Mark