Marketing

Friday's Scenes from #MBD15

Photos from the CUNA Marketing & Business Development Council Conference.

March 27, 2015
'Tech Talks' kicked off Friday morning's conference activities in Las Vegas. Read More
#MBD15

Communicating in a Crisis

Tips on protecting your CU’s reputation in challenging times.

March 27, 2015
Focus on two areas, media relations expert advises: crisis management and crisis communication. Read More
#MBD15

‘Pitch’ Is a Hit With Marketers

Shark Tank-like competition leaves one CU $10,000 richer.

March 27, 2015
Innovative ideas differentiate these CUs from their competitors. Read More
#MBD15

Leveraging SEG Relationships for Success

New partnerships generate massive membership growth for Elements Financial FCU.

March 27, 2015
Health savings accounts (HSAs) proved a powerful market differentiator. Read More
#MBD15

On-Target 'Pitch' Kickstarts Sessions

Thursday's scenes from the CUNA Marketing & Business Development Council Conference.

March 27, 2015
University and Community FCU in Stillwater, Okla., won a “Shark Tank”-like competition with its idea for a promotional smart car. Read More
#MBD15

Middle Class Prioritizes Family Over Finances

Relationships trump wealth as a measure of success, CUNA Mutual Group research indicates.

March 26, 2015
The research backs CUs' focus on this demographic as a primary source of membership growth and retention. Read More
#MBD15

Align Marketing Goals With Business Strategy

Marketers must have a voice during the strategic planning process.

March 26, 2015
How do you replace 'busy-ness' with 'purposeful activity'? Read More

Scenes from #MBD15

CUNA Marketing & Business Development Council Conference underway in Las Vegas.

March 26, 2015
Foster change by asking better questions and ‘killing’ stupid rules, attendees advised. Read More

CU's Savings Race Leaves Everyone a Winner

Dynamic campaign boosts CU's market presence.

March 25, 2015
'Members told us how our programs helped them save more than they thought possible.' Read More

Commit to Financial Education

Teaching members to better manage their finances is a win-win.

March 16, 2015
Financial education can be life-changing for both members and CU staff. Read More

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