Trusted Strategic Planning Resources Senior Executive Compensation HR Survey Research Reports Member Surveys

CUNA realizes the importance of receiving up-to-date and relevant information regarding the credit union industry. That is why we're dedicated to compiling and providing information from credit unions across the country about the current credit union environment. Rely on CUNA's trusted research expertise to ensure you make smart business decisions.

Trusted Strategic Planning Resources

Although budgets are tight, forcing tough spending decisions, strategic planning is not the place to take short-cuts. The future of your credit union depends on it!

Gain all the resources you need with the CUNA Environmental Scan (E-Scan) — the trusted resources for credit union strategic planning for more than 25 years.

CUNA E-Scan Report: Purchase a copy for all board members and senior management so everyone comes to meetings prepared and focused. Also available as an eBook or app for individual users, or purchase the PDF to share with your entire strategic planning team.

PowerPoint Presentation: Prepare detailed PowerPoint presentations by selecting from more than 100 slides filled with content and graphs from the E-Scan Report.

DVD: Use this fast-moving 35-minute overview to present the insights of the E-Scan Report in a concise way that is sure to stimulate discussion.

CUNA E-Scan Research & Advice Portal.

CUNA E-Scan Newsletter: Receive strategic updates each month!  Stay up-to-date on industry developments and trends by subscribing to this newsletter.

Visit the CUNA E-Scan website for more information.

Senior Executive Compensation

Ensure your credit union offers competitive compensation packages to attract and retain top executive talent. CUNA offers many reports to ensure your senior and CEO compensation remains competitive.

Compensation Reports

Ensure your credit union offers competitive compensation packages to attract and retain top executive talent through the CUNA Total Compensation Report–CEO and the CUNA Total Compensation Report–Senior ExecutiveThese reports provide nationwide compensation data for credit unions with $100 million and more in assets. Purchase the reports together and save!

Guide to Setting Executive Salaries

The Guide to Setting Executive Salaries is an excellent stand-alone tool to assist in instituting an executive compensation program for your credit union, but also shows you how to get the most out of the CUNA Total Compensation Report–CEO and the CUNA Total Compensation Report–Senior Executive.

HR Survey Research Reports

It is important to provide competitive benefits to your employees. With diminishing budgets, it can be a challenge to determine what benefits and compensation packages are both affordable and competitive.

CUNA’s trusted survey reports provide insight into the current trends to keep compensation on target!

CUNA Staff Salary Report

Stay up-to-date on compensation package benchmarks and trends with the CUNA Staff Salary Report, which provides the most comprehensive compensation analysis available to credit unions.

Does your credit union have $35 million or less in assets? The CUNA Staff Salary Report–Less than $35M in Assets provides the same essential salary information as the CUNA Staff Salary Report with information relevant for your business.

Guide to Setting Salaries

Get the most from these salary reports with the CUNA Guide to Setting Salaries. This guide provides data to assign base pay, make peer comparisons and benchmark positions.

Member Surveys

Don't risk losing your top talent. CUNA offers several custom surveys that can help you focus on areas for improvement.

Going through a third-party to conduct your surveys will ensure your employees provide honest feedback, so you'll get the information necessary to make essential changes.

Employee Satisfaction Surveys

Low employee satisfaction can affect many aspects of your business including retention rates, member experience and more. Conducting an internal Employee Satisfaction Survey can help you identify areas for improvement to create a positive work environment.

Employee Engagement Surveys

Why does engagement matter?  When employees are highly engaged, their companies see higher productivity, have lower turnover risk and are more likely to attract top talent. The Employee Engagement Survey examines 21 facets that can be used to benchmark employee loyalty and areas for enhancing your communication with employees.

See all member surveys


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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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