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CU Mag Cover May 2012

Credit Union Magazine

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May 2012

Access the May digital edition

In This Issue

‘Have Fun and Get It Done’

In the first of a five-part series, these top-notch marketers discuss how they approach their craft and accomplishments of which they’re particularly proud. Read More

CUNA Offers Full Range of Training and Planning Resources

CU have opportunities to improve planning, member loyalty, member communication, and lending compliance. Read More

Leading From the Front

Good leaders like George Washington, Ray Crock, and Henry Ford, were successful because they led by example. Read More

Durbin Amendment Shakes Up Debit Rewards

The Durbin amendment is like a big earthquake: Those closest to the event experience the most severe trauma. Those further away experience less shock but still feel uneasy. Read More

CFPB Extends Reg Streamlining Deadline

Interested parties have until June 4 to provide comments on the bureau's regulatory streamlining project. Read More

BSA E-Filing Required by July 1

A limited number of temporary exemptions granted for some institutions. Read More

Attend NCUA Listening Sessions

Registration for sessions in all regions of the country will be free online.  Read More

Compliance Q&A: EHL and the SAFE Act

Does a change to NCUA's Equal Housing Lender notice apply to all federally insured CUs? Read More

CFPB Issues New Remittance Transfer Rule

Understand the basics before the February 2013 compliance date. Read More

Know When to Pull a Credit Report

CUs must have a ‘permissible purpose’ to obtain credit reports under the FCRA. Read More

CFPB Will Keep CUs Busy

Agency puts priority on consolidated mortgage disclosures. Read More

Best Practices in CU Websites

Your newest branch is virtual, and your website is the front door. Read More

CUs Getting Back in the Card Game

Seeking increased control and revenue, many CUs are bringing their card programs back in-house. Read More

Walmart: How Deep Into Financial Services Will It Go?

Some industry observers say the arrival of the U.S. Bank of Walmart is less a matter of “if” than “when." Read More

Improve Members’ Online Experience

Studies show about 50% of attempts to open accounts online fail. Read More

Will EMV Chips Reduce Card Fraud?

Major credit card firms are trying to transition to a more secure card. Read More

What Makes an Effective CU Manager?

A new Filene Research Institute report explores what kind of employees make superlative middle managers and how credit unions can identify and promote them. Read More

Put Social Media to Work for You

Don’t look at social media tools as just more on your to-do list. View them as tools in your personal toolbox to improve leadership, suggests The Wall Street Journal.  Read More

Satisfaction From aSmarterChoice

A little more than a year ago, CUNA and the leagues cooperatively unveiled aSmarterChoice.org—a website designed to tell consumers more about CUs. Read More

Back on Track?

CUNA economists recently dusted off their crystal ball. The prognostications probably won’t shock you, but you might be pleasantly surprised. Read More

CFOs Offer Big-Picture Projections

How do CFOs view credit unions’ outlook in the months ahead? Read More

Spotlight: Teshia Davis

Promoting wellness in the workplace reduces absenteeism, health-care costs. Read More

Latino CU Conference Teams Up With ACUC

The NLCUP conference will take place June 15-17. Read More

Invigorate Your Annual Meeting

Credit union increases turnout by paying members to attend. Read More

FinCEN Issues SAR Confidentiality Advisory

There are consequences for failing to maintain SAR confidentiality. Read More
CU Mag Cover May 2012

Credit Union Magazine

Access the May digital edition

May 2012

Book reviews

What's Popular

Popular Stories

‘Do One Thing Every Day That Scares You’

‘Reward Excellent Failure, Punish Mediocre Success’

Peters: It’s Good to be the Little Guy

MBL: If Banks Win, CUs Lose

A Bit of Unpleasantness

Recent Discussion

Lora has some excellent tips for us on articles we should read. Thanks Lora!

Definitely, we agree. It’s not only important to adapt to the market, but also to ensure that the organization as a whole has buy-in of this growth strategy. Without full commitment, you could be doing a disservice to your credit union and your Hispanic community.

Good points all, Joni, and thanks for putting it in plain English. DigitalMailer has been consulting a number of clients and affiliates on social media, and the question always arises: "Well, what if someone says something bad about us?" The answer is, they might be already. Not seeing it doesn't mean it can't hurt you. Make sure that, if you're not offering an engaging social media presence, you're at least able to monitor the possible threats.

Chris Brogan is simply awesome and this interview is spot on. Hearing Brogan speak at America's Credit Union Conference is worth the price of admission. Every credit union can learn from his wisdom. Social media is about building a community and credit unions can do that successfully with their members. But they can't do it with everyone: they should also target their social media efforts to particular niches.

Bill, your comments are on the mark. In order to demonstrate that the CU truly understands the risk inherent in lending, the ability to clearly articulate a meaningful discussion of the lending rationale behind lending decisions is critical. All too often, CUs leave it up to the sales force to determine a "marketing" direction for lending activity and the sellers are only too willing to fill the void create by a lack of a clear defined lending culture and credit environment. In large organizations marketing and lending should work hand in hand in defining what sales and lending goals are. The marketing culture needs to be informed of the dynamics of the lending environment and the credit culture must understand the marketing opportunities and threats. In smaller CUs the senior lender in conjunction with the board must, as you indicate, clearly document the what and why of the credit culture.

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