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Council Corner

Should We Be Concerned About Liquidity?

Managing liquidity is a major key to managing CU profitability.
December 10, 2012
David D'Annunzio
No Comments
Your contingency plan should include prioritizing the assets you could sell to fund liquidity.
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Strategic Planning  During Uncertain Times

Consumer confidence is still fragile, and the economic outlook changes daily.
December 1, 2011
Judy Dahl
No Comments
Strategic planning is even more challenging during uncertain times.
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June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

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Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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