Items Tagged with 'ROI'

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Defining the Social Media ROI Debate

Before you can measure success, you must determine your goals.
Sean McDonald
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'There is no cookie-cutter version of an effective digital media strategy.'
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The Versatility of Social Media

Accurately measure social media's ROI across multiple areas.
Adam Mertz
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Social media plays a role in customer service, crisis management and advocacy.
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Ten Tips for Mobile ROI

Avoid a cobbled approach to offering mobile financial services, suggests a Fiserv white paper.
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Don’t simply “check the box” and provide basic online banking functionality—without having an overall online channel optimization strategy.
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