Items Tagged with 'bank'

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Lisa Asadourian

Embracing the 'B' Word

'We have to be mindful of our roots, but we also have to step outside the box to attract attention.'
Lisa Asadourian isn't afraid to use the word “bank” to promote her CU.
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Billboard Campaign Turns Heads

All-white billboard with the words ‘intentionally left bank’ quickly drew attention.
Seattle Metropolitan CU incorporates 'battle cry of the disenchanted' in its successful ad campaign.
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Muddy Buddies

Think about how your leadership role in charitable community events can start a mud slide.
What has your CU done lately to show the community you care?
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Cheney/Peters: Part II

Peters: It’s Good to be the Little Guy

Large providers can't supply the intimate experience that CUs and other small, local businesses can.
“I tell retailers if you’re local and you can’t beat the hell out of Walmart, there’s something wrong with you.”
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