Items Tagged with 'bank'

ARTICLES

Lisa Asadourian

Embracing the 'B' Word

'We have to be mindful of our roots, but we also have to step outside the box to attract attention.'
Lisa Asadourian isn't afraid to use the word “bank” to promote her CU.
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Mobile Banking: Members vs. Customers

In some ways, CUs are ahead of their bank counterparts in this area.
There are big differences in how CU members and bank customers use mobile banking.
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CUs Must Speak With One Voice to a New Generation

Large banks are in a much better position to deliver on technology.
For Gen Y, customer service no longer is king—it’s third to technology and convenience.
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Are CUs Using Their Ultimate Competitive Advantage?

It’s safe to conclude that the cooperative model remains robust and viable today.
Does the cooperative model offer real advantages when compared with the stock bank model?
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Billboard Campaign Turns Heads

All-white billboard with the words ‘intentionally left bank’ quickly drew attention.
Seattle Metropolitan CU incorporates 'battle cry of the disenchanted' in its successful ad campaign.
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Muddy Buddies

Think about how your leadership role in charitable community events can start a mud slide.
What has your CU done lately to show the community you care?
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Top-Notch Marketers: Part IV

Make Every Day Bank Transfer Day

Make it easier for consumers to leave their banks, three Diamond Award-winning marketers advise.
“We should write Bank of America a thank-you note for announcing those debit card fees.”
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Cheney/Peters: Part II

Peters: It’s Good to be the Little Guy

Large providers can't supply the intimate experience that CUs and other small, local businesses can.
“I tell retailers if you’re local and you can’t beat the hell out of Walmart, there’s something wrong with you.”
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Compliance: Never Let Your Guard Down

A case in point involves the Equal Credit Opportunity Act.
Penalties for violating ECOA can be quite severe. Just ask a small bank in Texas.
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CUNA Celebrates Bank Transfer Day

Staff spread the word about the CU difference.
‘It’s fun to see the awareness out there.’
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