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Recapture the passion

Recapture the Passion

An evangelical fervor drove the CU pioneers—a fervor many lack today.
April 16, 2012
Mark Condon
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Rekindling the enthusiasm our movement's pioneers had for the CU idea just might make CUs indispensable.
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 WOCCU 101: Our Passion Is the Member

New CEO reflects on the organization’s 40 years of learning and growing.
October 24, 2011
Brian Branch
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This year, as we celebrate 40 years of WOCCU, what are the lessons we have learned?
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June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

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Serving Low-Income Populations Requires Innovation

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Reach the Underserved

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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