Items Tagged with 'branding'

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Embrace a '360 approach' to serving members.

Smart CUs don’t push products; they promote their brands.

‘Find the sweet spot between what you do well, what customers value, and what you can own over time.’

Gen Y is an entrepreneurial group—one that prefers freedom and flexibility over big corporate policies.

For CUs offering wellness programs, branding is critical. “Everything you do is associated with it,” says Nikki Wallace, an associate at consulting firm Mercer, New York.

The theme for this year's Governmental Affairs Conference ties directly into our times.

Campaign aims to make nonmembers aware of the benefits CUs—SCE Federal Credit Union in particular—have to offer.