Items Tagged with 'branding'

ARTICLES

Win Employee Love: Four Steps

Move beyond engagement to 'employee love,' author advises.
Jim Buchanan
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‘We want people who love their jobs and the brand they represent.’
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CU Service Centers Becomes CO-OP Shared Branch

The change will occur during a two-year rebranding process at participating CUs.
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The change will occur during a two-year rebranding process at participating CUs.
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The THINK Conference

The Bottom Line About Branding

Five takeaways from John Costello's THINK Conference presentation.
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Embrace a '360 approach' to serving members.
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CUNA Marketing & Business Development Council Conference

Follow the Laws of Branding

Business development staff are CUs’ branding ‘secret weapon.’
Bill Merrick
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Smart CUs don’t push products; they promote their brands.
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Internal Branding: Find Your Sweet Spot

Let your employees and customers tell you who you are.
Bill Merrick
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‘Find the sweet spot between what you do well, what customers value, and what you can own over time.’
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Millennials Migrate to Small Businesses

Companies with 100 employees or less employ about half of the Gen Y workforce.
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Gen Y is an entrepreneurial group—one that prefers freedom and flexibility over big corporate policies.
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How to Brand Your Wellness Program

Ensure your brand is true to your organization and its vision.
Libby Vertz
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For CUs offering wellness programs, branding is critical. “Everything you do is associated with it,” says Nikki Wallace, an associate at consulting firm Mercer, New York.
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2012 Governmental Affairs Conference

‘Powerful Cause, Positive Effect’

This year’s GAC theme and logo are especially relevant.
Mark Wolff
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The theme for this year's Governmental Affairs Conference ties directly into our times.
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CU Promotes 'People Powered Banking'

Members star in drive to raise awareness of CUs.
Libby Vertz
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Campaign aims to make nonmembers aware of the benefits CUs—SCE Federal Credit Union in particular—have to offer.
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