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Items Tagged with 'gen Y'
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Socializing with Gen Y

Connecting with 'digital natives' requires more than Facebook and Twitter.
March 10, 2013
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Gen Yers are nothing like their predecessors.
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Less Money, More Social Media Access

Salary not necessarily top priority when recruiting younger workers.
December 1, 2011
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Findings from Cisco's 2nd annual Connected World Technology Report.
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‘Dr. Penny’ Offers Gen Y Diagnosis

Specialized staffer grabs young adults' attention.
November 1, 2011
Libby Vertz
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Tia Anderson’s prescription for attracting members of generation Y: Conduct banking on their terms.
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BAI Retail Delivery

Ask Gen Y What It Wants

New program based on youth preferences pays off big for a Singapore bank.
October 13, 2011
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‘The outside-in approach to innovation starts with the customer.’
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June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

heroes

What's Popular

Popular Stories

Serving Low-Income Populations Requires Innovation

Why Should CUs Care about Immigration Reform?

How to Build Community Partners

Reach the Underserved

Small CUs Seek Ways to Work Together

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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