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Enhance Direct Mail with QR Codes

Technology allows CUs to engage immediately with consumers.

February 13, 2012

While use of QR codes is picking up steam, there remains untapped potential as well as errors in how they’re being used.

QR Codes: Passing Fad or Brilliant Marketing Tool?

Help members scan their way to your CU’s bottom line.

December 23, 2011

Somehow, the best marketing tool of the online era is still flying under the radar of many small businesses.

QR Codes Track Ad Effectiveness

Quick Response codes may be the next big thing in advertising technology.

August 22, 2011

The barcode-like graphics allow those viewing an advertisement to get more information about a product or service using their smart phone.

June 13 Cover

Credit Union Magazine

• June digital edition

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Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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