Items Tagged with 'promoters'


Special Report: America's CU Conference

‘Satisfaction is Worthless, Loyalty is Priceless’

Member loyalty won’t come until your CU far exceeds member satisfaction.
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Ensure future growth by practicing operational efficiency, product distinction, and member intimacy.
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The Ultimate Question

Net promoter score sparks creative ways to improve member loyalty.
Bill Merrick
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What can marketers learn about member loyalty from a "rubber chicken" dinner?
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