Items Tagged with 'cardholders'

ARTICLES

Five Steps to Social Media Success

Before jumping into social media, figure out what will work for your CU.
Your baseline content should focus on what affects members directly.
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Segmentation Sparks Growth and Member Loyalty

Data analysis tailors marketing messages to the most receptive members.
Analysis aids segmentation, which has become the magic word in credit card marketing.
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Innovative CUs Draw Up New Lending Approaches

Successful lenders are proactive and creative—and they don’t think ‘risk’ is a four-letter word.
Lending innovators spot—and act on—opportunities to make loans and boost the bottom line.
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Optimize Your Card Portfolio

Four things to know to build a sustainable credit card program.
Best practices for developing a modern payment program.
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Optimize Your Card Portfolio: Four Steps

Evaluate risk, cut costs, and retool traditional promotions.
Don’t automatically exclude consumers with less-than-perfect credit.
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After the CARD Act

The 2009 Credit CARD Act set out to curtail abusive industry practices. What was accomplished and will more reform be on the way?
The industry has seen significant improvements since the legislation went into effect. But card issuers are finding new ways to recoup lost revenue.
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Credit Union Magazine

Credit Union Magazine

October 2014

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