Items Tagged with 'cardholders'
Data analysis tailors marketing messages to the most receptive members.
February 19, 2014
Analysis aids segmentation, which has become the magic word in credit card marketing.Read More
Successful lenders are proactive and creative—and they don’t think ‘risk’ is a four-letter word.
December 27, 2012
Lending innovators spot—and act on—opportunities to make loans and boost the bottom line.Read More
Four things to know to build a sustainable credit card program.
December 12, 2012
Best practices for developing a modern payment program.Read More
Evaluate risk, cut costs, and retool traditional promotions.
October 4, 2012
Don’t automatically exclude consumers with less-than-perfect credit.Read More
The 2009 Credit CARD Act set out to curtail abusive industry practices. What was accomplished and will more reform be on the way?
May 27, 2011
The industry has seen significant improvements since the legislation went into effect. But card issuers are finding new ways to recoup lost revenue.Read More