Items Tagged with 'nonmembers'

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CUNA's Member & Nonmember Survey Results

Does College Make a Difference?

College students are more likely than noncollege students to be credit union members.
College students are much more likely than noncollege students to have bank accounts.
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What’s in a Name?

 The term ‘member’ can imply barriers to admission.
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with credit unions. And nearly 80% of consumers in that age group don’t know if they’re eligible to join.
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Age and Awareness

The disturbing truth: 69% of nonmembers age 18 to 24 know very little about CUs.
Attracting younger members can be tough when more than two-thirds of nonmembers age 18 to 24 know very little about CUs, according to CUNA's latest research.
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