Items Tagged with 'nonmembers'

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2013-2014 CUNA Member and Nonmember Survey Results

Lack of CU Awareness Persists

Seventy-one percent of nonmembers age 18 to 24 are not familiar with CUs.
Jennifer Garrett
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The importance of turning nonmembers into members, especially young adults, can’t be overstated.
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CUNA's Member & Nonmember Survey Results

Does College Make a Difference?

College students are more likely than noncollege students to be credit union members.
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College students are much more likely than noncollege students to have bank accounts.
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Bank Transfer Day: One Year Later

CUs are on track to add 2.3 million members in 2012.
Steve Rodgers
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The movement has seen some very good membership numbers since November 2011.
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What’s in a Name?

 The term ‘member’ can imply barriers to admission.
Steve Rodgers
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Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with credit unions. And nearly 80% of consumers in that age group don’t know if they’re eligible to join.
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Turn Nonmembers Into Members

Potential members are willing to switch financial institutions for convenience and free ATMs.
Libby Vertz
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As banks rebound, did CUs miss the perfect opportunity to grow marketshare?
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CU Members Today and Tomorrow

Aging membership requires CUs to seek out younger, more diverse groups.
Bill Merrick
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"If we're not growing, we're rotting," CUNA researcher says.
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What Do Consumers Want From Their PFI?

The branch is still vitally important to some members.
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Key differences exist between what younger and older consumers want from their primary financial institution.
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Member Growth Strategies

CUNA survey reveals low awareness of CUs, changing attitudes, and fickle financial preferences.
Dianne Molvig
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Highlight the key features nonmembers say would persuade them to join a CU.
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Age and Awareness

The disturbing truth: 69% of nonmembers age 18 to 24 know very little about CUs.
Steve Rodgers
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Attracting younger members can be tough when more than two-thirds of nonmembers age 18 to 24 know very little about CUs, according to CUNA's latest research.
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