Items Tagged with 'nonmembers'


2013-2014 CUNA Member and Nonmember Survey Results

Lack of CU Awareness Persists

Seventy-one percent of nonmembers age 18 to 24 are not familiar with CUs.
The importance of turning nonmembers into members, especially young adults, can’t be overstated.
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CUNA's Member & Nonmember Survey Results

Does College Make a Difference?

College students are more likely than noncollege students to be credit union members.
College students are much more likely than noncollege students to have bank accounts.
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Bank Transfer Day: One Year Later

CUs are on track to add 2.3 million members in 2012.
The movement has seen some very good membership numbers since November 2011.
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What’s in a Name?

 The term ‘member’ can imply barriers to admission.
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with credit unions. And nearly 80% of consumers in that age group don’t know if they’re eligible to join.
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Turn Nonmembers Into Members

Potential members are willing to switch financial institutions for convenience and free ATMs.
As banks rebound, did CUs miss the perfect opportunity to grow marketshare?
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CU Members Today and Tomorrow

Aging membership requires CUs to seek out younger, more diverse groups.
"If we're not growing, we're rotting," CUNA researcher says.
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What Do Consumers Want From Their PFI?

The branch is still vitally important to some members.
Key differences exist between what younger and older consumers want from their primary financial institution.
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Member Growth Strategies

CUNA survey reveals low awareness of CUs, changing attitudes, and fickle financial preferences.
Highlight the key features nonmembers say would persuade them to join a CU.
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Age and Awareness

The disturbing truth: 69% of nonmembers age 18 to 24 know very little about CUs.
Attracting younger members can be tough when more than two-thirds of nonmembers age 18 to 24 know very little about CUs, according to CUNA's latest research.
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