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Items Tagged with 'nonmembers'
2013-2014 CUNA Member and Nonmember Survey Results
Lack of CU Awareness Persists
Seventy-one percent of nonmembers age 18 to 24 are not familiar with CUs.
July 31, 2013
The importance of turning nonmembers into members, especially young adults, can’t be overstated.
CUNA's Member & Nonmember Survey Results
Does College Make a Difference?
College students are more likely than noncollege students to be credit union members.
July 30, 2013
College students are much more likely than noncollege students to have bank accounts.
Bank Transfer Day: One Year Later
CUs are on track to add 2.3 million members in 2012.
October 17, 2012
The movement has seen some very good membership numbers since November 2011.
What’s in a Name?
The term ‘member’ can imply barriers to admission.
July 12, 2012
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with credit unions. And nearly 80% of consumers in that age group don’t know if they’re eligible to join.
Turn Nonmembers Into Members
Potential members are willing to switch financial institutions for convenience and free ATMs.
August 10, 2011
As banks rebound, did CUs miss the perfect opportunity to grow marketshare?
CU Members Today and Tomorrow
Aging membership requires CUs to seek out younger, more diverse groups.
August 8, 2011
"If we're not growing, we're rotting," CUNA researcher says.
What Do Consumers Want From Their PFI?
The branch is still vitally important to some members.
June 9, 2011
Key differences exist between what younger and older consumers want from their primary financial institution.
Member Growth Strategies
CUNA survey reveals low awareness of CUs, changing attitudes, and fickle financial preferences.
May 27, 2011
Highlight the key features nonmembers say would persuade them to join a CU.
Age and Awareness
The disturbing truth: 69% of nonmembers age 18 to 24 know very little about CUs.
May 15, 2011
Attracting younger members can be tough when more than two-thirds of nonmembers age 18 to 24 know very little about CUs, according to CUNA's latest research.
Credit Union Magazine
September 2014 digital edition
Membership Growth Strategies
Attention CU Bean Counters: Employee Happiness Adds Up
Money Machine Grabs Shoppers' Attention
Four ‘Must Haves’ for Mobile Pay Technology
Summer's End Signifies Start of Strategic Planning Season
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
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