Items Tagged with 'nonmembers'

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The movement has seen some very good membership numbers since November 2011.

Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with credit unions. And nearly 80% of consumers in that age group don’t know if they’re eligible to join.

As banks rebound, did CUs miss the perfect opportunity to grow marketshare?

"If we're not growing, we're rotting," CUNA researcher says.

Key differences exist between what younger and older consumers want from their primary financial institution.

Highlight the key features nonmembers say would persuade them to join a CU.

Attracting younger members can be tough when more than two-thirds of nonmembers age 18 to 24 know very little about CUs, according to CUNA's latest research.