CUs are on track to add 2.3 million members in 2012.
October 17, 2012
The movement has seen some very good membership numbers since November 2011.Read More
The term ‘member’ can imply barriers to admission.
July 12, 2012
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with credit unions. And nearly 80% of consumers in that age group don’t know if they’re eligible to join.Read More
Potential members are willing to switch financial institutions for convenience and free ATMs.
August 10, 2011
As banks rebound, did CUs miss the perfect opportunity to grow marketshare?Read More
Aging membership requires CUs to seek out younger, more diverse groups.
August 8, 2011
"If we're not growing, we're rotting," CUNA researcher says.Read More
The branch is still vitally important to some members.
June 9, 2011
Key differences exist between what younger and older consumers want from their primary financial institution.Read More
CUNA survey reveals low awareness of CUs, changing attitudes, and fickle financial preferences.
May 27, 2011
Highlight the key features nonmembers say would persuade them to join a CU.Read More
The disturbing truth: 69% of nonmembers age 18 to 24 know very little about CUs.
May 15, 2011
Attracting younger members can be tough when more than two-thirds of nonmembers age 18 to 24 know very little about CUs, according to CUNA's latest research.Read More