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CU Hero

Latino CU Visionary Leaves Legacy

‘Hispanics need CUs as much as CUs need Hispanics.’
April 26, 2013
Miriam De Dios
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Warren Morrow, like many of us, came upon credit unions unintentionally.
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Passionate About Community

Success comes from forging relationships with members and local communities.
February 3, 2012
Libby Vertz
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The 2011 winners of CUNA’s Community CU of the Year Award have relied on dedication to CU values and community involvement for their success.
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 CU Donations Feed Thousands

 ‘Make your impression count in a positive way.’
February 1, 2012
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Insights from Noelle Fischer-Herbert, vice president, corporate development, Pacific Service CU, Walnut Creek, Calif.
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Local Focus Pays Off for Arizona CU

 ‘For every $100 spent at a local business, nearly $75 stays in the community.’
January 13, 2012
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Paul Stull, SVP, strategy and brand at Arizona State CU in Phoenix, says success comes from local roots.
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‘Look at the Big Picture’

The 2012 Herb Wegner Award winner shares the secrets to his success.
December 4, 2011
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Tom Dorety, president/CEO at Suncoast Schools Federal Credit Union, Tampa, Fla., stands by his principles.
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Spotlight: Rick Wieczorek

CUs can be ‘a far larger part of the financial industry landscape.’
May 17, 2011
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Rick Wieczorek, president/CEO, Mid-Atlantic FCU, says CU leaders need to "aggressively listen" to members and employees.
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June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

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Serving Low-Income Populations Requires Innovation

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Reach the Underserved

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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