Items Tagged with 'rewards'

ARTICLES

Rewards Keep CU Cards ‘Top of Wallet’

As demographics change, consumers’ card reward preferences also shift.
Patrick Totty
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Rewards programs are the top driver of which credit card tops a wallet.
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Rewards Program Taps into Power of Social Media

E-commerce apps enable CUs to compete with mega financial institutions.
Jay Valanju
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When social media and smartphones are used in conjunction with mobile e-commerce apps, a new world of opportunity opens for CUs.
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Five Steps to Social Media Success

Before jumping into social media, figure out what will work for your CU.
Holly Watson
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Your baseline content should focus on what affects members directly.
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Motivate with More Than Money

Financial rewards alone often generate only short-term boosts of energy.
Jeremiah Cahill
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Nonfinancial motivators often are more effective than cash in building long-term employee engagement.
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Social Media Fuels Relationship Loyalty Programs

Members benefit from linking all of their credit and debit accounts under one rewards umbrella.
Adam Mertz
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‘Explain not just what to do but what the possibilities are.’
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Look Outside the CU Movement for Rewards Inspiration

Rewards programs are a go-to strategy across industries.
Karan Bhalla
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Nearly 90% of U.S. consumers participate in some type of rewards program.
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Optimize Your Card Portfolio: Four Steps

Evaluate risk, cut costs, and retool traditional promotions.
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Don’t automatically exclude consumers with less-than-perfect credit.
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CU Spotlight

Local By Design 

Rewards program supports the local economy and nets $4 million in new credit lines.
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Linda Douglas, vice president of marketing, Michigan First CU, Lathrup Village, talks about her CU's success.
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Boost Members’ Debit Card Use

Cash-based rewards programs provide immediate gratification.
Bill Merrick
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Let members choose their own PIN, and get the cards into members’ hands right away.
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Durbin Amendment Shakes Up Debit Rewards

CUs reshape loyalty programs in anticipation of lower interchange fee income.
Patrick Totty
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The Durbin amendment is like a big earthquake: Those closest to the event experience the most severe trauma. Those further away experience less shock but still feel uneasy.
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