Items Tagged with 'rewards'

ARTICLES

Rewards Keep CU Cards ‘Top of Wallet’

As demographics change, consumers’ card reward preferences also shift.
Rewards programs are the top driver of which credit card tops a wallet.
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Rewards Program Taps into Power of Social Media

E-commerce apps enable CUs to compete with mega financial institutions.
When social media and smartphones are used in conjunction with mobile e-commerce apps, a new world of opportunity opens for CUs.
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Five Steps to Social Media Success

Before jumping into social media, figure out what will work for your CU.
Your baseline content should focus on what affects members directly.
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Motivate with More Than Money

Financial rewards alone often generate only short-term boosts of energy.
Nonfinancial motivators often are more effective than cash in building long-term employee engagement.
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Social Media Fuels Relationship Loyalty Programs

Members benefit from linking all of their credit and debit accounts under one rewards umbrella.
‘Explain not just what to do but what the possibilities are.’
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Look Outside the CU Movement for Rewards Inspiration

Rewards programs are a go-to strategy across industries.
Nearly 90% of U.S. consumers participate in some type of rewards program.
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Optimize Your Card Portfolio: Four Steps

Evaluate risk, cut costs, and retool traditional promotions.
Don’t automatically exclude consumers with less-than-perfect credit.
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CU Spotlight

Local By Design 

Rewards program supports the local economy and nets $4 million in new credit lines.
Linda Douglas, vice president of marketing, Michigan First CU, Lathrup Village, talks about her CU's success.
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Boost Members’ Debit Card Use

Cash-based rewards programs provide immediate gratification.
Let members choose their own PIN, and get the cards into members’ hands right away.
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Durbin Amendment Shakes Up Debit Rewards

CUs reshape loyalty programs in anticipation of lower interchange fee income.
The Durbin amendment is like a big earthquake: Those closest to the event experience the most severe trauma. Those further away experience less shock but still feel uneasy.
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