Rewards programs are a go-to strategy across industries.
December 28, 2012
Nearly 90% of U.S. consumers participate in some type of rewards program.Read More
Evaluate risk, cut costs, and retool traditional promotions.
October 4, 2012
Don’t automatically exclude consumers with less-than-perfect credit.Read More
Rewards program supports the local economy and nets $4 million in new credit lines.
October 1, 2012
Linda Douglas, vice president of marketing, Michigan First CU, Lathrup Village, talks about her CU's success.Read More
Cash-based rewards programs provide immediate gratification.
June 28, 2012
Let members choose their own PIN, and get the cards into members’ hands right away.Read More
CUs reshape loyalty programs in anticipation of lower interchange fee income.
May 15, 2012
The Durbin amendment is like a big earthquake: Those closest to the event experience the most severe trauma. Those further away experience less shock but still feel uneasy.Read More
June 15, 2010
Scrimping on employee recognition programs might be penny-wise, but it’s pound-foolish, agree human resource experts