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Items Tagged with 'boomers'
Boomers Are a Booming Business
How can you provide financial strength and opportunity for your boomer members?
August 20, 2014
‘Marketers are overlooking one of the biggest goldmines for disposable income: the baby boomer generation.’
2014 NACUSO Annual Conference
Retirees’ Longevity Takes Luster off Golden Years
NACUSO speaker urges CUs, CUSOs to help members navigate changes.
April 15, 2014
‘Members need CUs today more than ever.’
Introducing the Millennial
The Millennial generation is beginning to saturate the retail banking customer base.
February 13, 2013
As these potential members mull their options for long-term financial partners, it will pay to get to know them now.
A Horror Story
Baby boomers continue to attract attention. Does research this week reveal tricks or treats?
October 29, 2012
To stand a ghost of a chance in today’s marketplace, the use of social media is critical.
Demographic Shifts Provide Challenges, Opportunities
In addition to ethnic changes, the U.S. is also experiencing dramatic social change.
September 18, 2012
While the U.S. established its reputation as a melting pot centuries ago, we're more diverse today than ever before.
America's CU Conference
Liotta: Be Generationally Savvy in the Workforce
Large-scale retirements will cause a ‘leadership deficit’ in many organizations.
June 19, 2012
Expect coveted young employees to ask tough questions about your CU’s unique value proposition.
The Guest in the Garage
Fresh solutions come from approaching business issues with a knowledge and understanding of the facts.
April 16, 2012
Finding answers to our problems may take time, trial, and error, but performing due diligence is a great start.
Pickin' and Grinnin'
Every position has unpleasant tasks, but they enhance the pleasant, rewarding facets of our jobs
January 30, 2012
This week's roundup offers some leadership nuggets and thoughts on what the sluggish economy means for members.
Baby Boomers Less Optimistic About Retirement
Pessimism fueled by poor economy, boomers' declining health.
August 23, 2011
Report divides boomer retirees into five segments.
Turn Nonmembers Into Members
Potential members are willing to switch financial institutions for convenience and free ATMs.
August 10, 2011
As banks rebound, did CUs miss the perfect opportunity to grow marketshare?
More Articles Tagged with 'boomers'
Credit Union Magazine
September 2014 digital edition
Apple Pay Will ‘Chew Into’ Interchange Revenue
Highlights from the Joint CUNA Tech/OpSS Council Conference
CUNA Tech/OpSS Conference Concludes
Sievewright: Buckle In for a Transformative Decade
Of Ants and Grasshoppers
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
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