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ARTICLES

Don't tax CUs

CUNA, Leagues Mobilizing 96 Million Members to Preserve CU Tax Status

House and Senate have made broad-based tax reform a major priority.
May 19, 2013
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‘Policy is being formulated on Capitol Hill now, so we must act now.’
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Billboard Campaign Turns Heads

All-white billboard with the words ‘intentionally left bank’ quickly drew attention.
September 28, 2012
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Seattle Metropolitan CU incorporates 'battle cry of the disenchanted' in its successful ad campaign.
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Share Insurance Multi-Media Campaign Gains Nationwide Exposure

First three months of NCUA campaign tallies more than $2.6 Million in donated ad time.
January 3, 2011
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Donated advertising for the “NCUA-safe” multimedia public education campaign has topped $2.6 million in the three months since its initiation, the agency reports.
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June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

heroes

What's Popular

Popular Stories

Serving Low-Income Populations Requires Innovation

Why Should CUs Care about Immigration Reform?

How to Build Community Partners

Reach the Underserved

Small CUs Seek Ways to Work Together

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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