Items Tagged with 'members'

ARTICLES

CUNA Tools

Protect Your Members

It’s critical that members are financially literate and well-educated about potential scams.
April 9, 2013
CUNA offers the following resources to help CUs educate members about the different security threats they often face.
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Outbound Lending Brings Members Onboard

Illinois CU beats out banks for a five-year contract with a university alumni credit card.
April 2, 2012
Campaign fuels the acquisition of 5,000 new members.
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Growing CU Stays True to Roots

‘We take time to understand our SEGs, and we design products around their needs.’
April 1, 2012
We established a unique partnership in September 2011 with: Harborside Manor Apartments, a local apartment complex. As we looked locally for opportunities to expand our field of membership by adding additional select employee groups (SEG), we realized we’re neighbored by multiple apartment complexes. Each has employees we can serve. 
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A Solid Standing With Consumers and Congress

CU membership and financial growth are on the rise.
April 1, 2012
With a full quarter of the year under our belts, I’m more convinced than ever: Credit unions are on the rise.
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Only One Shot at a First Impression

Keep Bank Transfer Day momentum rolling.
March 12, 2012
First impressions are important. Over the years, astute observers have noted that you never get a second chance to make a first impression, and first impressions are often the most accurate.
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Prepare Members for the Switch to E-Benefits

By next year, members receiving federal benefit payments by check will have to switch to electronic payments.
March 1, 2012
CUs can help members make the switch to direct deposit now.
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Bring New Members Onboard

Bank Transfer Day resulted in hundreds of thousands of new members. Now what?
March 1, 2012
CU marketers have been so busy trying to attract new members they’ve had precious little time to consider what might happen if they were wildly successful.
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Try On Your Members’ Shoes

Analyze how difficult it is for members to join and transfer business to your CU.
February 1, 2012
To understand another’s feelings, concerns, and needs, you must “walk a mile in their shoes."
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America Gets a Makeover

Demographic shifts are transforming the U.S., requiring CUs to connect with a more diverse populace.
January 26, 2012
While the U.S. established its reputation as a melting pot centuries ago, the nation is more diverse today than ever before.
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Don’t Be a Boiling Frog

When trends show that markets are changing, does your CU adjust?
November 1, 2011
Most of us are familiar with the “boiling frog” anecdote. It metaphorically illustrates the danger of not recognizing the aggregate impact of incremental change until it’s too late to do anything about it.
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June 13 Cover

Credit Union Magazine

June 2013

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