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Items Tagged with 'demographics'
Who Are Your Members?
CUNA’s National Member & Nonmember Survey reveals CU member demographics.
July 28, 2014
Imagine the benefits of turning 14.4 million young nonmembers into members.
Bringing New Business on Board
‘Know the demographic your CU is targeting in its efforts to be successful.’
December 23, 2013
Be strategic in your business development efforts.
America's Credit Union Conference
CU Branches Evolve to Meet Members' Needs
Technology, consumer power, changing demographics, and lower profit margins prompt alterations.
July 19, 2013
Four CUs discuss changes designed to elevate staff efficiency, reduce costs, and improve member service.
CU Donations Feed Thousands
‘Make your impression count in a positive way.’
February 1, 2012
Insights from Noelle Fischer-Herbert, vice president, corporate development, Pacific Service CU, Walnut Creek, Calif.
America Gets a Makeover
Demographic shifts are transforming the U.S., requiring CUs to connect with a more diverse populace.
January 26, 2012
While the U.S. established its reputation as a melting pot centuries ago, the nation is more diverse today than ever before.
Payment Preferences for the Ages
All generations have preferences, but they all want options and efficient delivery.
November 1, 2010
In general, the younger the member, the more willing he or she is to try new technology.
Credit Union Magazine
September 2014 digital edition
Apple Pay Will ‘Chew Into’ Interchange Revenue
Highlights from the Joint CUNA Tech/OpSS Council Conference
'Speed Rounds' Highlight Host of Innovations
CUNA Tech/OpSS Conference Concludes
Sievewright: Buckle In for a Transformative Decade
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
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