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Items Tagged with 'advertising'
Aerial views of 121 Financial's branches provide a different perspective for TV commercials.
October 1, 2013
Florida's 121 Financial Credit Union customized TV spots by pairing aerial footage of individual branches with testimonials from members.Read More
Q&A with a 2012 Community CU of the Year Award-winner.
February 7, 2013
First Community CU was among four CUs awarded in 2012 by CUNA.Read More
Tips to avoid missteps online.
December 15, 2012
Social media mistakes can be excruciatingly public and long-lasting.Read More
Four simple questions can help CUs avoid common online marketing compliance missteps.
August 2, 2012
Well-intentioned marketers sometimes make mistakes that can have drastic consequences.Read More
FTC’s final rule outlines what’s unfair or deceptive in advertisements.
November 22, 2011
In July, the Federal Trade Commission issued a final rule relating to unfair or deceptive acts and practices in mortgage loan advertisements.Read More
A CUNA survey reveals a troubling lack of CU awareness among young adults.
August 30, 2011
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports.Read More
Proposed rule would require remittance transfer providers to make certain disclosures to senders of remittance transfers.
July 1, 2011
The Federal Reserve Board has issued a proposal to require disclosures on remittance transfers to recipients in foreign countries.Read More
Awareness of CUs is alarmingly low. One-half of consumers ages 18 to 24 don’t know what a CU is.
February 24, 2011
Why has annual CU membership growth been only about 1.5% during banks’ worst public-relations crisis in a generation?Read More
Rule would prohibit material misrepresentations in advertising about consumer mortgages.
September 28, 2010
The agency's enforcement program has included many cases against mortgage lenders, brokers, and others for allegedly deceptive mortgage advertising.Read More