Items Tagged with 'advertising'

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Defining the Social Media ROI Debate

Before you can measure success, you must determine your goals.
Sean McDonald
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'There is no cookie-cutter version of an effective digital media strategy.'
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Opting for a Billboard on Wheels

Texas Trust gets bang for its buck with Jeeps bearing the CU's name and colors.
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Texas Trust CU equipped its community relations and financial education staff with a pair of Jeep Patriots bearing a custom “wrap” job.
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Drone Elevates CU’s Advertising Campaign

Aerial views of 121 Financial's branches provide a different perspective for TV commercials.
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Florida's 121 Financial Credit Union customized TV spots by pairing aerial footage of individual branches with testimonials from members.
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Don't Be Satisfied With the Status Quo

Q&A with a 2012 Community CU of the Year Award-winner.
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'Be heavily involved in your local community.'
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Mind Your Social Media Manners

Tips to avoid missteps online.
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Social media mistakes can be excruciatingly public and long-lasting.
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Align Marketing and Compliance

Four simple questions can help CUs avoid common online marketing compliance missteps.
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Well-intentioned marketers sometimes make mistakes that can have drastic consequences.
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Mortgage Ads On the Straight & Narrow

FTC’s final rule outlines what’s unfair or deceptive in advertisements.
Michael McLain
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In July, the Federal Trade Commission issued a final rule relating to unfair or deceptive acts and practices in mortgage loan advertisements.
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Young & Unaware

A CUNA survey reveals a troubling lack of CU awareness among young adults.
Jon Haller
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Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports.
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Compliance Matters: Remittance Transfer Disclosures

Proposed rule would require remittance transfer providers to make certain disclosures to senders of remittance transfers.
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The Federal Reserve Board has issued a proposal to require disclosures on remittance transfers to recipients in foreign countries.
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The Consumer Awareness Crisis

Awareness of CUs is alarmingly low. One-half of consumers ages 18 to 24 don’t know what a CU is.
Sharyn Alden
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Why has annual CU membership growth been only about 1.5% during banks’ worst public-relations crisis in a generation?
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