Items Tagged with 'advertising'

ARTICLES

Opting for a Billboard on Wheels

Texas Trust gets bang for its buck with Jeeps bearing the CU's name and colors.
February 10, 2014
Texas Trust CU equipped its community relations and financial education staff with a pair of Jeep Patriots bearing a custom “wrap” job.
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Drone Elevates CU’s Advertising Campaign

Aerial views of 121 Financial's branches provide a different perspective for TV commercials.
October 1, 2013
Florida's 121 Financial Credit Union customized TV spots by pairing aerial footage of individual branches with testimonials from members.
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Don't Be Satisfied With the Status Quo

Q&A with a 2012 Community CU of the Year Award-winner.
February 7, 2013
'Be heavily involved in your local community.'
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Mind Your Social Media Manners

Tips to avoid missteps online.
December 15, 2012
Social media mistakes can be excruciatingly public and long-lasting.
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Align Marketing and Compliance

Four simple questions can help CUs avoid common online marketing compliance missteps.
August 2, 2012
Well-intentioned marketers sometimes make mistakes that can have drastic consequences.
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Mortgage Ads On the Straight & Narrow

FTC’s final rule outlines what’s unfair or deceptive in advertisements.
November 22, 2011
In July, the Federal Trade Commission issued a final rule relating to unfair or deceptive acts and practices in mortgage loan advertisements.
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Young & Unaware

A CUNA survey reveals a troubling lack of CU awareness among young adults.
August 30, 2011
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports.
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Compliance Matters: Remittance Transfer Disclosures

Proposed rule would require remittance transfer providers to make certain disclosures to senders of remittance transfers.
July 1, 2011
The Federal Reserve Board has issued a proposal to require disclosures on remittance transfers to recipients in foreign countries.
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The Consumer Awareness Crisis

Awareness of CUs is alarmingly low. One-half of consumers ages 18 to 24 don’t know what a CU is.
February 24, 2011
Why has annual CU membership growth been only about 1.5% during banks’ worst public-relations crisis in a generation?
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FTC Proposes Rule to Ban Deceptive Mortgage Ads

Rule would prohibit material misrepresentations in advertising about consumer mortgages.
September 28, 2010
The agency's enforcement program has included many cases against mortgage lenders, brokers, and others for allegedly deceptive mortgage advertising.
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CU Mag cover July 2014

Credit Union Magazine

July 2014

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