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Items Tagged with 'advertising'
Defining the Social Media ROI Debate
Before you can measure success, you must determine your goals.
August 26, 2014
'There is no cookie-cutter version of an effective digital media strategy.'
Opting for a Billboard on Wheels
Texas Trust gets bang for its buck with Jeeps bearing the CU's name and colors.
February 10, 2014
Texas Trust CU equipped its community relations and financial education staff with a pair of Jeep Patriots bearing a custom “wrap” job.
Drone Elevates CU’s Advertising Campaign
Aerial views of 121 Financial's branches provide a different perspective for TV commercials.
October 1, 2013
Florida's 121 Financial Credit Union customized TV spots by pairing aerial footage of individual branches with testimonials from members.
Don't Be Satisfied With the Status Quo
Q&A with a 2012 Community CU of the Year Award-winner.
February 7, 2013
'Be heavily involved in your local community.'
Mind Your Social Media Manners
Tips to avoid missteps online.
December 15, 2012
Social media mistakes can be excruciatingly public and long-lasting.
Align Marketing and Compliance
Four simple questions can help CUs avoid common online marketing compliance missteps.
August 2, 2012
Well-intentioned marketers sometimes make mistakes that can have drastic consequences.
Mortgage Ads On the Straight & Narrow
FTC’s final rule outlines what’s unfair or deceptive in advertisements.
November 22, 2011
In July, the Federal Trade Commission issued a final rule relating to unfair or deceptive acts and practices in mortgage loan advertisements.
Young & Unaware
A CUNA survey reveals a troubling lack of CU awareness among young adults.
August 30, 2011
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports.
Compliance Matters: Remittance Transfer Disclosures
Proposed rule would require remittance transfer providers to make certain disclosures to senders of remittance transfers.
July 1, 2011
The Federal Reserve Board has issued a proposal to require disclosures on remittance transfers to recipients in foreign countries.
The Consumer Awareness Crisis
Awareness of CUs is alarmingly low. One-half of consumers ages 18 to 24 don’t know what a CU is.
February 24, 2011
Why has annual CU membership growth been only about 1.5% during banks’ worst public-relations crisis in a generation?
More Articles Tagged with 'advertising'
Credit Union Magazine
August 2014 digital edition
Guide Members to Financial Health
Defining the Social Media ROI Debate
You Can't Freeze Out CU Folks From a Good Fundraiser
Synergy Separates Great Boards from Good Boards
Transforming the Branch Manager
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
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