Items Tagged with 'advertising'

ARTICLES

Opting for a Billboard on Wheels

Texas Trust gets bang for its buck with Jeeps bearing the CU's name and colors.
Texas Trust CU equipped its community relations and financial education staff with a pair of Jeep Patriots bearing a custom “wrap” job.
Read More

Drone Elevates CU’s Advertising Campaign

Aerial views of 121 Financial's branches provide a different perspective for TV commercials.
Florida's 121 Financial Credit Union customized TV spots by pairing aerial footage of individual branches with testimonials from members.
Read More

Young & Unaware

A CUNA survey reveals a troubling lack of CU awareness among young adults.
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports.
Read More

The Consumer Awareness Crisis

Awareness of CUs is alarmingly low. One-half of consumers ages 18 to 24 don’t know what a CU is.
Why has annual CU membership growth been only about 1.5% during banks’ worst public-relations crisis in a generation?
Read More

What's Popular

Popular Stories

Recent Discussion

Do You Plan to Adopt Apple Pay?

View Results Poll Archive