Items Tagged with 'advertising'

ARTICLES

Community CUs Shouldn’t be Satisfied with the Status Quo

Q&A with a 2012 Community CU of the Year Award-winner.
February 7, 2013
First Community CU was among four CUs awarded in 2012 by CUNA.
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Mind Your Social Media Manners

Tips to avoid missteps online.
December 15, 2012
Social media mistakes can be excruciatingly public and long-lasting.
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Align Marketing and Compliance

Four simple questions can help CUs avoid common online marketing compliance missteps.
August 2, 2012
Well-intentioned marketers sometimes make mistakes that can have drastic consequences.
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Mortgage Ads On the Straight & Narrow

FTC’s final rule outlines what’s unfair or deceptive in advertisements.
November 22, 2011
In July, the Federal Trade Commission issued a final rule relating to unfair or deceptive acts and practices in mortgage loan advertisements.
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Young & Unaware

A CUNA survey reveals a troubling lack of CU awareness among young adults.
August 30, 2011
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports.
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Compliance Matters: Remittance Transfer Disclosures

Proposed rule would require remittance transfer providers to make certain disclosures to senders of remittance transfers.
July 1, 2011
The Federal Reserve Board has issued a proposal to require disclosures on remittance transfers to recipients in foreign countries.
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The Consumer Awareness Crisis

Awareness of CUs is alarmingly low. One-half of consumers ages 18 to 24 don’t know what a CU is.
February 24, 2011
Why has annual CU membership growth been only about 1.5% during banks’ worst public-relations crisis in a generation?
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FTC Proposes Rule to Ban Deceptive Mortgage Ads

Rule would prohibit material misrepresentations in advertising about consumer mortgages.
September 28, 2010
The agency's enforcement program has included many cases against mortgage lenders, brokers, and others for allegedly deceptive mortgage advertising.
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Credit Union Magazine

May 2013

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