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Items Tagged with 'pricing'
Data Analysis Improves Relationship Pricing Programs
Business intelligence software can unearth treasure trove of member data.
November 18, 2013
High levels of electronic transactions drive long-term relationship retention.
Fee or Free? Let Members Choose
Four-part ‘fee avoidance’ strategy helps CUs develop strong member relationships.
July 19, 2013
‘Menu-based’ pricing helps CUs generate income in a fee-averse environment.
Special Report: CU Reality Check 2013
Six Loan and Deposit Pricing Lessons
Don’t base loan and deposit pricing decisions on what your competitors are doing.
April 11, 2013
Understand members’ behavior and use segmentation strategies to reduce funding costs.
Tools of the Trade
Credit Card Market Worth the Risks
'Generally, CUs have the most consumer-friendly credit card offerings in the market.'
December 2, 2012
Risk-based pricing has shifted old credit card levels from regular, gold, and platinum to platinum across the board.
Credit Card Pricing: Navigating a Post-CARD Act Market
New legislation changes the credit card game.
June 17, 2011
Credit unions nationwide face a new, revamped market.
It's Time to Make Mortgages
Capture mortgage market share while you can.
May 23, 2011
The housing crisis and recession have given CUs an opportunity to serve more members. But this period of heavy mortgage refinancings won’t last forever.
It's OK to Raise Prices During a Recession
Going lean and slashing prices doesn't work for many companies.
August 26, 2010
Companies should compete on the basis of initiatives for which their customers willingly pay higher prices.
Credit Union Magazine
September 2014 digital edition
Leadership Q&A: Brandon Michaels
Set Up New Hires for Success: Seven Steps
Guide Members to Financial Health
Transforming the Branch Manager
Make Your Advertising Count
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
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