Items Tagged with 'loyalty'

ARTICLES

Connect With #CUYouthWeek

CUs will celebrate Credit Union Youth Week April 20-26.
April 1, 2014
CUs will celebrate Credit Union Youth Week April 20-26.
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Do Consumers Understand Your Brand?

Marketing communications will be greatly influenced by technological advances and expectations this year.
January 22, 2014
Technology provides the opportunity to revive member loyalty.
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CU Member Loyalty Rises at Banks’ Expense

Nearly 60% of members say a CU is their primary financial institution, up from 42% in 2009.
August 2, 2013
Financial crisis triggered many consumers to move their business from banks to CUs.
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Social Media Fuels Relationship Loyalty Programs

Members benefit from linking all of their credit and debit accounts under one rewards umbrella.
June 28, 2013
‘Explain not just what to do but what the possibilities are.’
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Look Outside the CU Movement for Rewards Inspiration

Rewards programs are a go-to strategy across industries.
December 28, 2012
Nearly 90% of U.S. consumers participate in some type of rewards program.
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Book Reviews

'The Thank You Economy'

Social media has revolutionized how business is conducted.
December 2, 2012
Are you grateful for your members’ business? Then say so!
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Secrets of Member Service Success

Figure out what’s driving each member’s need and help them meet it.
September 5, 2012
Each member interaction is an opportunity to learn something and leverage that knowledge.
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Durbin Amendment Shakes Up Debit Rewards

CUs reshape loyalty programs in anticipation of lower interchange fee income.
May 15, 2012
The Durbin amendment is like a big earthquake: Those closest to the event experience the most severe trauma. Those further away experience less shock but still feel uneasy.
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‘Onboarding’ Clock Is Ticking

The first 60 to 90 days are critical for success.
January 13, 2012
By any measure, Bank Transfer Day must be considered a success.
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Consider Members’ Stories  When Making Loan Decisions

CUs make more loans and increase member loyalty by empowering their loan officers.
November 22, 2011
Members' stories can play a key role in loan decisions, CEOs agree.
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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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