Items Tagged with 'loyalty'



Scenes from the CUNA Payments Roundtable

Don’t lose sight of the basics in today’s fast-changing world.
‘There’s a lot of news—and noise—surrounding payments right now.’
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Connect With #CUYouthWeek

CUs will celebrate Credit Union Youth Week April 20-26.
CUs will celebrate Credit Union Youth Week April 20-26.
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Do Consumers Understand Your Brand?

Marketing communications will be greatly influenced by technological advances and expectations this year.
Technology provides the opportunity to revive member loyalty.
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CU Member Loyalty Rises at Banks’ Expense

Nearly 60% of members say a CU is their primary financial institution, up from 42% in 2009.
Financial crisis triggered many consumers to move their business from banks to CUs.
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Social Media Fuels Relationship Loyalty Programs

Members benefit from linking all of their credit and debit accounts under one rewards umbrella.
‘Explain not just what to do but what the possibilities are.’
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Look Outside the CU Movement for Rewards Inspiration

Rewards programs are a go-to strategy across industries.
Nearly 90% of U.S. consumers participate in some type of rewards program.
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Book Reviews

'The Thank You Economy'

Social media has revolutionized how business is conducted.
Are you grateful for your members’ business? Then say so!
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Secrets of Member Service Success

Figure out what’s driving each member’s need and help them meet it.
Each member interaction is an opportunity to learn something and leverage that knowledge.
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Durbin Amendment Shakes Up Debit Rewards

CUs reshape loyalty programs in anticipation of lower interchange fee income.
The Durbin amendment is like a big earthquake: Those closest to the event experience the most severe trauma. Those further away experience less shock but still feel uneasy.
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‘Onboarding’ Clock Is Ticking

The first 60 to 90 days are critical for success.
By any measure, Bank Transfer Day must be considered a success.
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