Items Tagged with 'loyalty'

ARTICLES

Look Outside the CU Movement for Rewards Inspiration

Rewards programs are a go-to strategy across industries.
December 28, 2012
Nearly 90% of U.S. consumers participate in some type of rewards program.
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Book Reviews

'The Thank You Economy'

Social media has revolutionized how business is conducted.
December 2, 2012
Are you grateful for your members’ business? Then say so!
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Secrets of Member Service Success

Figure out what’s driving each member’s need and help them meet it.
September 5, 2012
Each member interaction is an opportunity to learn something and leverage that knowledge.
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Durbin Amendment Shakes Up Debit Rewards

CUs reshape loyalty programs in anticipation of lower interchange fee income.
May 15, 2012
The Durbin amendment is like a big earthquake: Those closest to the event experience the most severe trauma. Those further away experience less shock but still feel uneasy.
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‘Onboarding’ Clock Is Ticking

The first 60 to 90 days are critical for success.
January 13, 2012
By any measure, Bank Transfer Day must be considered a success.
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Consider Members’ Stories  When Making Loan Decisions

CUs make more loans and increase member loyalty by empowering their loan officers.
November 22, 2011
Members' stories can play a key role in loan decisions, CEOs agree.
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Increasing Wallet Share

Higher loyalty levels can lead to a greater share of your members’ business.
October 20, 2011
How do you measure the depths of a member’s relationship with your CU? And what does that measurement mean to your CU's bottom line?
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Are Your Members Merely Satisfied or Truly Loyal?

The member loyalty payoff can be a big boost for CUs.
July 18, 2011
Satisfaction and loyalty are distinct concepts, notes CUNA’s 2011-2012 Survey of Potential Members.
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Special Report: America's CU Conference

Remarry Your Members

Don’t treat members like they’re interruptions; celebrate them.
June 22, 2011
The customer-service bar has been set so low, it’s become relatively easy to excel at it.
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Special Report: America's CU Conference

‘Satisfaction is Worthless, Loyalty is Priceless’

Member loyalty won’t come until your CU far exceeds member satisfaction.
June 21, 2011
Ensure future growth by practicing operational efficiency, product distinction, and member intimacy.
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May Cover

Credit Union Magazine

May 2013

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