Items Tagged with 'market'


Ten Pearls of Wisdom for CU Marketers

Realize that changing people is near impossible.
Aim for the heart, not the head.
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Subprime Auto Loan Market Holds Promise

But be careful and don’t stray too far from your current membership base.
'To do it right, credit unions need to hire experienced people to work with them on entering the subprime market.'
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Commercial Lending: Get Past ‘No’

Ten ways to convince the loan committee to say ‘yes.’
There are many reasons a loan committee may decline a commercial loan deal.
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Mortgage Delinquency Picture Improves

Expect mortgage delinquency rates to mimic the economy with continued slow improvement.
Nationwide mortgage delinquency rate dropped nearly 9% during the first half of 2012.
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2012 Governmental Affairs Conference

Which Picture Will CUs Paint?

People flock to the safety during times of volatility.
What will the CU movement look like in 2034—the centennial of the first federally chartered credit union?
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Tools of the Trade

Member Databases a ‘Gold Mine’

Mining member records helps CUs unearth a treasure trove of data.
Too many CUs either fail to segment or use obsolete segmentation schemes.
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Is the ‘New Normal’ Really That New?

CUs have a long history of success despite adversity.
Experts predict a “new normal,” where regulations, compliance costs, and business challenges will continue to increase.
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Special Report: America's CU Conference

Want to Attract Hispanic Members? Build a Community Presence

Latino forum offers advice on serving the nation’s fastest-growing population.
Several barriers have kept CUs from engaging fully with the Hispanic community.
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Looking for a Lending Rebound

Members are paying down debt at unprecedented rates, wreaking havoc on CU loan portfolios.
Take advantage of the few opportunities today's economy offers, including low rates and refinancing opportunities.
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Goldstein: CUs serve underserved

Treasury official promises continued reform of the housing market.
When it comes to serving the nine million households that are unbanked and the 21 million households that are underbanked, CUs offer a lot of value to their communities.
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