Items Tagged with 'market'

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Ten Pearls of Wisdom for CU Marketers

Realize that changing people is near impossible.
Craig Sauer
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Aim for the heart, not the head.
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Subprime Auto Loan Market Holds Promise

But be careful and don’t stray too far from your current membership base.
Patrick Totty
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'To do it right, credit unions need to hire experienced people to work with them on entering the subprime market.'
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Commercial Lending: Get Past ‘No’

Ten ways to convince the loan committee to say ‘yes.’
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There are many reasons a loan committee may decline a commercial loan deal.
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Mortgage Delinquency Picture Improves

Expect mortgage delinquency rates to mimic the economy with continued slow improvement.
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Nationwide mortgage delinquency rate dropped nearly 9% during the first half of 2012.
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2012 Governmental Affairs Conference

Which Picture Will CUs Paint?

People flock to the safety during times of volatility.
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What will the CU movement look like in 2034—the centennial of the first federally chartered credit union?
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Tools of the Trade

Member Databases a ‘Gold Mine’

Mining member records helps CUs unearth a treasure trove of data.
Patrick Totty
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Too many CUs either fail to segment or use obsolete segmentation schemes.
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Is the ‘New Normal’ Really That New?

CUs have a long history of success despite adversity.
John Franklin
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Experts predict a “new normal,” where regulations, compliance costs, and business challenges will continue to increase.
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Special Report: America's CU Conference

Want to Attract Hispanic Members? Build a Community Presence

Latino forum offers advice on serving the nation’s fastest-growing population.
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Several barriers have kept CUs from engaging fully with the Hispanic community.
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Looking for a Lending Rebound

Members are paying down debt at unprecedented rates, wreaking havoc on CU loan portfolios.
Bill Merrick
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Take advantage of the few opportunities today's economy offers, including low rates and refinancing opportunities.
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Goldstein: CUs serve underserved

Treasury official promises continued reform of the housing market.
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When it comes to serving the nine million households that are unbanked and the 21 million households that are underbanked, CUs offer a lot of value to their communities.
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