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Warren Morrow

Warren Morrow Named 2013 CU Hero of the Year

Coopera founder believed deeply in helping underserved Hispanics receive dignified financial services.
May 21, 2013
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‘Warren had a powerful vision that outreach to the underserved Hispanic community should not be philanthropy.’
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The Bridge

A Man of Integrity

Warren Morrow was a visionary for CUs and for the Hispanic community-at-large.
April 1, 2013
Mark Condon
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His handshake was as good as a contract.
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hispanic culture sm
Special Report: Hispanic Outreach

Culture Club: California CU Immerses Staff in Hispanics’ Language, Customs

Identifying with foreign-language speakers' challenges improved outreach efforts.
February 18, 2013
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Hispanics comprise 20% of the total membership at Travis CU, the dividend from an eight-year effort to appeal to the community.
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Overcoming Obstacles to Serve Hispanics

Many CUs hesitate to reach out to Hispanics due to misinformation, myths, and misunderstanding.
November 19, 2012
Jennifer Garrett
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Hispanics are among the nation’s fastest-growing populations, they’re largely unbanked.
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Young & Unaware

A CUNA survey reveals a troubling lack of CU awareness among young adults.
August 30, 2011
Jon Haller
One Comment
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports.
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The Latino Digital Divide: Native-Born vs. Foreign-Born

Technology use among foreign-born Latinos lags significantly behind that of their U.S.-born counterparts.
August 12, 2010
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The nativity differences are especially pronounced when it comes to internet use.
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June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

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Reach the Underserved

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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