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Understand Your Sales Culture

Ultimately, CUs should identify and address members’ underlying financial needs.
Creating a sales culture involves many puzzle pieces, according to “Recipes for a Sales Culture,” a white paper from the CUNA Operations, Sales & Service Council.
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CUNA Lending Council Conference

King: Bye, Bye Branches

Failing to adapt to changing consumer behavior and technology could lead to CUs’ demise.
CUs must determine how they’ll attract and interact with members who have grown up with mobile technology.
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