Items Tagged with 'brand'

ARTICLES

CUNA Community CU & Growth Conference

An Authentic Brand Sells Itself

Design a unique consumer experience true to your ideals, and members will buy in.
October 11, 2013
Focus your brand on your sustainable, competitive advantage.
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Cause Marketing is a Win-Win Strategy

CUs earn awareness and loyalty while raising money for charitable causes.
September 17, 2013
Some consumers will even pay more for services that are associated with a social cause.
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CSCU's 2013 Solutions Conference

The Time Is Right for CUs, Says Harley-Davidson Strategist

‘If I were to open a business in 2013, I’d open a credit union.’
May 25, 2013
Small community-based businesses can capitalize on today’s anti-big business mindset.
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CU Mission Should Engender Passion and Caring

Embrace six perspectives to build the future of the CU movement.
October 17, 2012
CUs must evolve, but they must ‘never abandon their lifeboat.’
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Fixated on Fascination

Discovering how you fascinate others can lead to more effective and persuasive communication.
May 11, 2012
CUs can create strong and immediate emotional reactions by standing out and taking a stand.
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Make Social Media Count

The potential impact on your brand and bottom line is ‘breathtaking.’
March 6, 2012
Think of social media as a living, breathing organism that’s constantly growing and changing direction.
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Want Market Share? Build ‘Mind Share’

CUs have a great story to tell.
March 21, 2011
It’s more important than ever for CU brands to capture members’ heads, hearts, trust, and loyalty.
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Drive Your Members Wild

Five ways to drive members wild
December 29, 2010
The key to making your CU thrive is to keep members so happy they'll not only stay, they'll refer their friends and family.
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Stay in Front of Members

Database marketing, branding raise CUs above the marketing clutter.
August 1, 2010
Consciously or not, credit unions amass immense amounts of data about their members. Analyzed properly, those data can be the basis of intensely focused, highly productive marketing approaches that recognize demographic differences among members.
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CU Mag cover July 2014

Credit Union Magazine

July 2014

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