Items Tagged with 'brand'


Trudi Mullins

'Head Cheerleader' Builds a Brand Her Way

'I don't see the point in doing anything halfway.'
Trudi Mullins mission: Give members an experience they can't get anywhere else.
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CUNA Community CU & Growth Conference

An Authentic Brand Sells Itself

Design a unique consumer experience true to your ideals, and members will buy in.
Focus your brand on your sustainable, competitive advantage.
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Cause Marketing is a Win-Win Strategy

CUs earn awareness and loyalty while raising money for charitable causes.
Some consumers will even pay more for services that are associated with a social cause.
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CSCU's 2013 Solutions Conference

The Time Is Right for CUs, Says Harley-Davidson Strategist

‘If I were to open a business in 2013, I’d open a credit union.’
Small community-based businesses can capitalize on today’s anti-big business mindset.
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CU Mission Should Engender Passion and Caring

Embrace six perspectives to build the future of the CU movement.
CUs must evolve, but they must ‘never abandon their lifeboat.’
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Fixated on Fascination

Discovering how you fascinate others can lead to more effective and persuasive communication.
CUs can create strong and immediate emotional reactions by standing out and taking a stand.
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Make Social Media Count

The potential impact on your brand and bottom line is ‘breathtaking.’
Think of social media as a living, breathing organism that’s constantly growing and changing direction.
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Want Market Share? Build ‘Mind Share’

CUs have a great story to tell.
It’s more important than ever for CU brands to capture members’ heads, hearts, trust, and loyalty.
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Drive Your Members Wild

Five ways to drive members wild
The key to making your CU thrive is to keep members so happy they'll not only stay, they'll refer their friends and family.
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Stay in Front of Members

Database marketing, branding raise CUs above the marketing clutter.
Consciously or not, credit unions amass immense amounts of data about their members. Analyzed properly, those data can be the basis of intensely focused, highly productive marketing approaches that recognize demographic differences among members.
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