Items Tagged with 'influence'

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'Trust Agents'

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Today's online influencers are Web natives who trade in trust, reputation, and relationships—using social media to accrue the influence that builds up or brings down businesses online.
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Book Reviews

'Fascinate'

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Fascination is the most powerful way to influence decision making, according to Sally Hogshead. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers.
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Word-of-Mouth Is Powerful Marketing

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Marketers may spend millions of dollars on elaborate ad campaigns, but often what really influences consumers is what they hear from a trusted source.
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