Items Tagged with 'bilingual'

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Special Report: Hispanic Outreach

Focus on Members’ Lifestyle Needs, Not Cultural Differences

Bilingual service and collateral can set your CU apart from competitors.
Great Basin FCU overhauled its infrastructure to meet the needs of Hispanic consumers.
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Special Report: Hispanic Outreach

Santa Cruz CCU Promotes Economic Justice

Outreach and education position the CU as a community partner and advocate.
‘It is our goal that members realize their dreams for income, housing, education, and business ownership.’
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Marketing to Hispanics? Find the Right Translator

Make marketing messages understandable and culturally relevant.
CUs sometimes fall short when translating marketing messages from English to Spanish.
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Reach Out to the Hispanic Market: Four Steps

The Hispanic market is the largest, fastest-growing, youngest, and most underserved market in the U.S. It presents a great growth opportunity for credit unions seeking to remain viable in the future.
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