Items Tagged with 'CUNA Councils'


Ten Marketing Myths that Plague CU Professionals

Myth 1: Marketing is easy.
March 27, 2014
White paper dissects and dispels 10 myths about CU marketing.
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CUNA Marketing & Business Development Council Conference

‘We Need a Better Way to Fight’

Organizations must improve how they handle workplace conflict.
March 14, 2014
‘Active listening can put relationships back together.’
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CUNA Marketing & Business Development Council Conference

Marketing Q&A

Panel discussion examines how to gain staff buy-in for promotions, plus other topics.
March 14, 2014
Tell staff how they’re moving the needle and reward them.
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CUNA Marketing & Business Development Council Conference

Opening Scenes From MBD14

A photographic look at the annual CUNA conference.
March 14, 2014
Nearly 450 CU marketers gather in Orlando for premier conference.
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Connect With Council Networks

CUNA Councils are the only organizations run for CU professionals by CU professionals.
February 17, 2014
Be the first to know about—and help drive—advances that will influence your credit union and the entire industry.
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CUNA Lending Council Conference

Scenes from the 19th Annual CUNA Lending Council Conference

The event wraps up Wednesday in Phoenix.
November 6, 2013
A photographic look at the conference at the Arizona Biltmore.
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CUNA Lending Council Conference

Get In Front of Members Early and Often

It’s important to have good working relationships with auto dealers.
November 5, 2013
Loan preapprovals are key for both borrowers and dealers.
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CU Volunteers Brighten Center’s Future

Los Angeles-area school for blind children receives a marketing makeover.
October 1, 2013
Attendees of the CUNA Marketing & Business Development Council Conference in Anaheim crafted a new strategic marketing plan for the center.
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Do You Play to Win or to Avoid Losing?

Change your game plan and practice these four disciplines.
August 28, 2013
The real enemy of executing our priorities is our day jobs—the whirlwind of activities we do to keep things running day-to-day.
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CUNA CFO Council Conference

'Encourage Courage'

Four steps CFOs can take to inspire creative thinking.
May 21, 2013
Creativity applies each time you connect with employees, members, and vendors.
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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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