Items Tagged with 'analyze'

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Data Analysis Improves Relationship Pricing Programs

Business intelligence software can unearth treasure trove of member data.
High levels of electronic transactions drive long-term relationship retention.
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TwentyFour\Seven

When Chewing on Big Data, Take Small Bites First

The difficulty of exploiting big data.
Many marketing researchers gloss over articles with “Big Data” in the headlines because the resources necessary to exploit Big Data are just too…big.
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