Items Tagged with 'analyze'


Data Analysis Improves Relationship Pricing Programs

Business intelligence software can unearth treasure trove of member data.
Tyson Nargassans
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High levels of electronic transactions drive long-term relationship retention.
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When Chewing on Big Data, Take Small Bites First

The difficulty of exploiting big data.
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Many marketing researchers gloss over articles with “Big Data” in the headlines because the resources necessary to exploit Big Data are just too…big.
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