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Deposit Automation: A Q&A with Wescom CU

New feature enhances the member experience, creates new efficiencies.
March 11, 2013
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Animated hostess, “Elizabeth,” further humanizes the ATM experience.
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Channels Create Connections

Take a multichannel approach to building relationships.
February 12, 2013
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Branches are hubs for acquiring and deepening member relationships.
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Help Members Help Themselves

Teach members self-service technologies and you’ll serve them for a lifetime.
December 14, 2012
Ken Gonyer
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Improve organizational efficiency and free up staff time for higher-level work.
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Special Report: America's CU Conference

CUs Have Large Small-Business Opportunities

There are 27 million small businesses, 10% of which changed financial providers within the past year.
June 21, 2011
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Small businesses dissatisfaction with banks gives CUs a prime opportunity.
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Focus on Member Retention

Addressing attrition risk doesn’t have to be complex.
November 1, 2010
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CUs have a unique opportunity to grow wallet share, deepen member relationships, and drive growth in demand deposit accounts by keeping current members satisfied and loyal.
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Excess Liquidity: What To Do?

July 9, 2010
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Credit unions should prepare for an extended deposit-rich, low-rate, low-credit-demand environment for the next 12 to 24 months.
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Membership Growth: Take Advantage of the Times

June 30, 2010
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Positive media coverage of CUs in the wake of bank bailouts has created a window of opportunity for member growth.
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June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

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Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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