If your CU decides to have a social media presence, get used to a lack of control.
April 9, 2013
Social media marketing has been the bane of many organizations.Read More
CUNA Marketing & Business Development Council Conference
CU marketing must move beyond traditional tools when targeting youth.
March 25, 2013
Young adults have one commonality: Their use of technology.Read More
On My Mind
Popularity increases despite a lack of convincing ROI.
March 12, 2013
Social media has evolved into an increasingly important avenue for marketing interactions.Read More
Gamified approach to social media helps CUs boost engagement and results.
February 13, 2013
Filene pilot helps CUs improve their presence on social media.Read More
'People do business with people they like.'
January 22, 2013
Social media takes steady communication, frequent availability, empathy and a sense of humor.Read More
Not sure how to approach your strategy? Ask your audience.
January 4, 2013
‘Do everything you can do to understand your audience.’Read More
Tips to avoid missteps online.
December 15, 2012
Social media mistakes can be excruciatingly public and long-lasting.Read More
CUNA Lending Council Conference
Be fun and real—and don’t delete angry posts.
November 9, 2012
'People do business with people they like—and they recommend businesses they love.'Read More
The vast majority of marketers use social media for business purposes.
October 24, 2012
Be patient with social media. It takes time to accumulate critical mass, identify influencers, and resolve issues.Read More
Creating a culture that’s passionate about the cooperative business model will pay significant dividends.
October 15, 2012
CUs prove that a cooperative business model is a thriving and successful alternative to the for-profit sector.Read More